Profile: Valerii Sumilov |
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View Larger Image and Additional Photos of Valerii SumilovAbout Valerii Sumilov : For Valerii Sumilov, design is one of the most interesting methods of transforming the external and structural image of the world around us. Even more, without design its transformation would be impossible. It is present in all the domains of our lives, accompanies us from the moment of our birth to the oldest of age. We are born and we die in design. It is present in everything. Our body is the pinnacle of creation, the pinnacle of design. The human is beautiful and perfect. This is true for both our exterior and interior. Everything is well-organized, intertwined, forming a uniform system with various elements interacting between each other. Our dwelling, its decoration, the technology surrounding us, working place, habitat, the world around us – in everything there’s a design, serving as a means to transform the image of the world as well as to order its structure.
Design is one of the most interesting methods of transforming the external and structural image of the world around us. Even more, without design its transformation would be impossible. It is present in all the domains of our lives, accompanies us from the moment of our birth to the oldest of age. We are born and we die in design. It is present in everything. Our body is the pinnacle of creation, the pinnacle of design. The human is beautiful and perfect. This is true for both our exterior and interior. Everything is well-organized, intertwined, forming a uniform system with various elements interacting between each other. Our dwelling, its decoration, the technology surrounding us, working place, habitat, the world around us – in everything there’s a design, serving as a means to transform the image of the world as well as to order its structure.
Design has long exceeded the boundaries of the common concept of an object’s beautiful visualization. Design cannot exist on its own. It refers to specific industries, domains of application. Moreover, the design has to take into account a large number of factors, which in turn will strongly influence the end result. For example: when creating package design, the designer has to keep in mind such factors as the psychology of human perception, marketing, means and tools of promotion, the technologies available for production and many others.
The line between design and art is blurring. Today, an art object can serve as an element of design, in interior decoration for example. And vice versa. The design becomes an art object, the numerous museums of design all over the globe are a great example of this process. The main difference between design and art, in my opinion, is that the design, besides the external beauty, also incorporates the concept of confortable use. Design has to be confortable, functional, and ergonomic. Objects of art lack such limitations. Art is the artist’s pure fantasy without any structural or technological boundaries. Design serves the purpose of making our lives better and more comfortable, while art is used to inspire and push the boundaries of conventional vision.
ORGANIZATION:
SHLD GRUP SRL
NON-DESIGN OCCUPATION:
Yoga or other self-enrichment teacher Education, research, training
EDUCATION:
1998-2003, Teacher of fine arts and drawing (artistic-graphic), South-Ukrainian University of Ushinsky, Odessa, Ukraine.
EXPERIENCE:
2000-2002 – designer, “Tiraspol wine-spirit factory KVINT”, Tiraspol, TMR
2002-2003 – designer, advertising and production company “BIROVITS”, Chisinau, Moldova
2003-2004 – designer, “Studio 13” design agency, Chisinau, Moldova
2004-2013 – creative director, design agency Etiketka, Chisinau, Moldova
AWARDS:
2012, 1st Place "Design of the year", Part Awards, MOSKOW/RUSSIA
2012, runners up, 22nd Moscow International Advertising and Marketing Festival "Red Apple", MOSCOW/RUSSIA
2012, winners, DesignAndDesign.com award in the category “Graphic design”, international design community Design&Design
LANGUAGE SKILLS:
Russian – native; English - intermediate
COMPUTER LITERACY:
Adobe Illustrator, Adobe Photoshop, Corel Draw
COURSES, SEMINARS AND WORKSHOPS::
09.10.2010 – Andrey Logwin’s master-class, “Luggage” project, ODESSA/UKRAINE
07.11.2011 – Ekren Kagarov’s master-class, “Luggage” project, ODESSA/UKRAINE
28.07.2012 – 04.08.2012 – summer intensive course in “packing design”, British Higher School of Art and Design, MOSCOW/RUSSIA
06.12.2012 – Aram Mirzoyants’ master-class, “Luggage” project, ODESSA/UKRAINE
09.03.2013 – Victor Marmelad’s master-class, “Luggage” project, ODESSA/UKRAINE
SYMPOSIUMS AND ACADEMIC CONFERENCES::
2012, VIII International conference on practical marketing «Wine&Spirit Marketing Expert», International exhibition center in parallel with the wine exhibitions WinExpo and WineTech 2012, KIEV/UKRAINE
2. 2012, "Packing as a means of communication with the consumer” conference, “PetroCongress”, SAINT-PETERSBURG/RUSSIA.
3. 2013, Forum ”Brand turns into a hit. The Era of shopper-marketing”, MOSCOW/RUSSIA.
4. 2013, TAKE PART, «DesignBoom» gallery, MOSCOW/RUSSIA.
HOBBIES:
Design, photography, painting, graphics, cooking, active leisure, sport.
CLIENTELE:
We have a large number of clients from CIS countries.
WEB SITE:
http://shumilovedesign.eu/
PORTFOLIO URL:
http://shumilovedesign.eu/portfolio/directions/sti
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REGISTRATION DATE:
2013-02-05 02:29:45
COUNTRY/REGION:
Moldova
ACCOUNT TYPE:
Agency
Awards received by Valerii Sumilov
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Georgian Wines Series of Georgian Wines A' Design Award Winner for Packaging Design Category in 2013 Valerii Sumilov for Shumi Love Design (tm) |
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Ok'vin Limited Vintage Brandy Bronze A' Design Award Winner for Packaging Design Category in 2015 Valerii Sumilov for Shumi Love Design (tm) |
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Potemkin Bradies Label Bronze A' Design Award Winner for Packaging Design Category in 2018 Valerii Sumilov for Shumi Love Design Branding Agency (tm) |
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Mysterious Castle Wines Label Bronze A' Design Award Winner for Packaging Design Category in 2018 Valerii Sumilov for Shumi Love Design Branding Agency (tm) |
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Bidjo Wines Label Bronze A' Design Award Winner for Packaging Design Category in 2018 Valerii Sumilov for Shumi Love Design Branding Agency (tm) |
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Siviano Italian Wine Bronze A' Design Award Winner for Packaging Design Category in 2022 Valerii Sumilov for Shumi Love Design |
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Kvint Series of Moldovan Brandies Silver A' Design Award Winner for Packaging Design Category in 2013 Valerii Sumilov for Shumi Love Design (tm) |
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Vinaria Din Vale Series of Quality Wines Silver A' Design Award Winner for Packaging Design Category in 2013 Valerii Sumilov for Shumi Love Design (tm) |
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Fly Light Alcoholic Beverages Silver A' Design Award Winner for Food, Beverage and Culinary Arts Design Category in 2013 Valerii Sumilov for Shumi Love Design (tm) |
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Stariy Kaheti Georgian Brandy Series Silver A' Design Award Winner for Packaging Design Category in 2015 Valerii Sumilov for Shumi Love Design (tm) |
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Syabrovka Belarusian Vodka Silver A' Design Award Winner for Packaging Design Category in 2015 Valerii Sumilov for Shumi Love Design (tm) |
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Spain I Need You Spanish Wine Series Silver A' Design Award Winner for Packaging Design Category in 2015 Valerii Sumilov for Shumi Love Design (tm) |
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Et Cetera Spumante Wine Label Silver A' Design Award Winner for Packaging Design Category in 2016 ShumiLoveDesign for Shumilovedesign |
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Lambrusco Wine Label Design Silver A' Design Award Winner for Packaging Design Category in 2016 ShumiLoveDesign for Shumilovedesign |
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Kartveli Brandy Packagin Design Silver A' Design Award Winner for Packaging Design Category in 2016 ShumiLoveDesign for Shumilovedesign |
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T and G Whiskey Packaging Design Silver A' Design Award Winner for Packaging Design Category in 2016 ShumiLoveDesign for Shumilovedesign |
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Flash Sparkling Wines Label Silver A' Design Award Winner for Packaging Design Category in 2018 Valerii Sumilov for Shumi Love Design Branding Agency (tm) |
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Bolgrad Xo Brandies Label Silver A' Design Award Winner for Packaging Design Category in 2018 Valerii Sumilov for Shumi Love Design Branding Agency (tm) |
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Villa Degli Olma Wine Label Silver A' Design Award Winner for Packaging Design Category in 2018 Valerii Sumilov for Shumi Love Design Branding Agency (tm) |
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Sintagma Wines Label Silver A' Design Award Winner for Packaging Design Category in 2018 Valerii Sumilov for Shumi Love Design Branding Agency (tm) |
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Bolgrad Distillates Label Silver A' Design Award Winner for Packaging Design Category in 2018 Valerii Sumilov for Shumi Love Design Branding Agency (tm) |
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Aznauri Label and Gift Box Silver A' Design Award Winner for Packaging Design Category in 2018 Valerii Sumilov for Shumi Love Design Branding Agency (tm) |
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Aznauri Label and Gift Box Silver A' Design Award Winner for Packaging Design Category in 2018 Valerii Sumilov for Shumi Love Design Branding Agency (tm) |
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Bolgrad Sparkling Wine Silver A' Design Award Winner for Packaging Design Category in 2022 Valerii Sumilov for Shumi Love Design |
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Botella De Vino Series of Spanish Wines Golden A' Design Award Winner for Packaging Design Category in 2013 Valerii Sumilov for Shumi Love Design (tm) |
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Et Cetera Merlot Exclusive Quality Wine Golden A' Design Award Winner for Packaging Design Category in 2013 Valerii Sumilov for Shumi Love Design (tm) |
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Echinoctius Series of Exclusive Wines Golden A' Design Award Winner for Packaging Design Category in 2013 Valerii Sumilov for Shumi Love Design (tm) |
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Le Tour De Monde Series of European Wines Golden A' Design Award Winner for Packaging Design Category in 2015 Valerii Sumilov for Shumi Love Design (tm) |
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Don Chiku Tequila Packaging Design Golden A' Design Award Winner for Packaging Design Category in 2016 ShumiLoveDesign for Shumilovedesign |
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Et Cetera Premium Wine Label Golden A' Design Award Winner for Packaging Design Category in 2016 ShumiLoveDesign for Shumilovedesign |
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1821 Vintage Bolgrad Sparkling Wine Golden A' Design Award Winner for Packaging Design Category in 2022 Valerii Sumilov for Shumi Love Design |
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5 Elemente Wine Label Platinum A' Design Award Winner for Packaging Design Category in 2012 Valerii Sumilov for Etiketka Design Agency |
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