Aznauri Vintage Brandy and Gift Box Label and Gift Box by Valerii Sumilov |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Aznauri Vintage Brandy and Gift Box PRIMARY FUNCTION: Label and Gift Box INSPIRATION: Aznauri is a brand of Georgian alcoholic beverages sold on the Ukrainian market. The inspiration for this project was the initial concept of the Aznauri brand and the need to develop a complete rebranding project for all product lines. The Aznauri brand started many years ago and the concept has become outdated in the continuously changing market. The task was to completely rethink the visual identification system of the Aznauri brand. UNIQUE PROPERTIES / PROJECT DESCRIPTION: For this project, we were required to expand the existing line of ordinary brandies and supplement it with vintage brandies. We took the existing concept of ordinary brandies as a basis, but significantly changed and adjusted it by adding the necessary degree of premium and exquisite status in the design. OPERATION / FLOW / INTERACTION: This interesting, exclusive design will undoubtedly catch the eye of the consumers, make them take the bottle in their own hands and examine the design in more detail. Thus, the consumer interacts with the product even before its purchase, which will undoubtedly improve sales. PROJECT DURATION AND LOCATION: The project started in summer 2018, in Kiev, Ukraine. Currently, fruit brandies Aznauri are widely represented on the Ukrainian market and are successfully exported to other countries of the world. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Modern print and post-printing technologies were used in this design, such as embossing, stamping and special tactile polish. Printing was executed on high-quality paper, which, combined with the use of a wide range of techniques, made it possible to achieve the perfect vision of the visual design and to deliver pleasant visual and tactile sensations to the customer at direct contact with the product in the store. SPECIFICATIONS / TECHNICAL PROPERTIES: Label dimensions: 100 mm for 140 mm. An additional necklace is provided on the neck of the bottle. The tube is made of lasting and expensive materials. TAGS: Wine, Georgian brandies, packaging design, labels design, branding RESEARCH ABSTRACT: The Agency carried out an extensive research work to prepare for the task of creating brand concepts and the subsequent refinement of the final design version. Different opinions were taken into account and the potential attractiveness and appeal of the product were investigated when using different styles of visual design. As a result, the final choice was an option that optimally reflects the branding concept of the product and the winemaker itself. CHALLENGE: A special feature of the project is that we carried out work with an already existing design of ordinary brandies, which at that time was widely represented on the Ukrainian market. We had to offer the consumer the same well-known product that has gone above its class. It was necessary to keep the same visual concept, but significantly improve it, giving the design a greater premium and status feeling. ADDED DATE: 2019-02-28 15:40:57 TEAM MEMBERS (4) : Creative & art director: Valerii Sumilov, Designer: Valerii Sumilov, Designer: Noizman Val and IMAGE CREDITS: Creative & art director: Valerii Sumilov Designer: Valerii Sumilov Designer: Noizman Val |
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| Visit the following page to learn more: http://bit.ly/2IrZUPz | |||||
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NAME: SHUMI LOVE DESIGN Branding Agency (TM) PROFILE: Agency SHUMI LOVE DESIGN is the team of professionals which can solve effectively any complicated task related with alcoholic world-class branding. Through client meetings and in-depth research, it defines project objectives, defines goals, determines target audience and market trends. After all it creates graphical identity of client's brand, providing high recognizability of the product. Its products have been the winner of different international design competitions. All that proves its professional competencies. |
| AWARD DETAILS | |
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Aznauri Vintage Brandy and Gift Box Label and Gift Box by Valerii Sumilov is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Valerii Sumilov. · Click here to register inorder to view the profile and other works by Valerii Sumilov. |
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