Extensive PR Campaign

Rationale
Designers, artists, architects and brands join design awards and competitions for a multitude of reasons, however our research and survey results indicated that it is very important for the competition participants to firstly reach a wider audience (design enthusiasts, press members and potential buyers) to showcase their results, in addition to peer recognition and business opportunities. Since A’ Design Award was developed based on the needs of participants, we understand why PR, i.e. public communications and relations are important for talented entrants. Thus, to create a real value for the participants of the competition, we have designed an extensive PR Campaign for winners.

Extensive PR Campaign
The A' Design Award PR Campaign consists of several layers of services. The first layer is the Core Components package, this is followed up with PR and Media relations services that consists of pitching media and making sure that winners make the most of the media, this is followed up with social media services to reach a different audience; namely other design enthusiasts, and finalized by visibility package that allows winners to be found easier when others are searching for relevant products and services.

Core Components Package
Winning the award itself is a prestige, for this reason, each A' Design Award Winner is provided a series of services to make the most out of it. Most importantly, winners are granted the right to use the A' Design Award Winner logos, to highlight the design value within their products, designs, projects and services. Second, A' Design Award & Competition organizes an annual exhibition at Italy, where winners are presented and communicated to the public through a press conference. Winners are also granted a proof of winning i.e. a certificate for winning the award, and they are also given a certificate for taking part in the exhibition. Furthermore, all winner works are included in the A' Design Award Winners yearbook which is distributed to both winners and media members. The A' Design Award Gala-Night for Award Celebration, allows both networking opportunities, and provides winners additional opportunities to have their photos taken during celebration, during the transfer of the trophy, and the certificates. Finally, winners are provided a guideline booklet about how to "Get more from their award", allowing them to get best of winning the award.

In the end, Our purpose at A' Design Awards is to elevate society by advocating and endorsing exceptional design. With this objective at heart, we have designed an intensive Global PR Campaign, crafted explicitly to magnify the reach and influence of your award-winning creations. This campaign isn't a one-size-fits-all approach - it's a diligently structured, comprehensive bundle of high-value services, whose collective value could easily match that of a premium automobile or a modest real estate investment.

Every facet of our Global PR Campaign is engineered to stimulate demand, boost sales, and bolster profits for your good design that helps make the World a better place. The suite of services encompassed within this campaign includes:

1. Media Placements:
   By spotlighting your design in renowned media channels, we can broadcast your work to millions of potential consumers and industry key-players.

2. Multilingual Translations:
   Translating your design's details into multiple languages can help you penetrate diverse, international markets, increasing your global reach.

3. Professional Interviews:
   Interviews give you a platform to articulate your vision and the narrative behind your work, allowing potential customers to resonate with you on a personal level.

4. Social Media Promotion:
   Leveraging this modern and ubiquitous platform provides a direct line of communication with billions of potential customers and brand supporters worldwide.

5. Daily Promotions:
   Regular promotional activities are orchestrated to sustain consistent visibility and awareness for your design.

6. Media Engagement:
   Our team arranges interviews with media outlets, facilitating a personal touch and an in-depth understanding of your work for potential customers and collaborators.

7. International Exhibitions:
   Your work has the opportunity to be displayed at various international exhibitions, giving a global audience the chance to appreciate your design in person.

8. Publicity Campaigns:
   Beyond the initial press releases, we endeavor to generate a consistent and broad media presence for your design.
   

Individually coordinating such an extensive range of initiatives typically requires significant investment and coordination, which may be challenging for independent designers or small design studios. As an A' Design Award laureate, however, you gain access to this comprehensive package at absolutely no additional cost. We firmly believe in the merit of your design and are committed to helping you share it with the world.

Media Relations PR Service
The Media Relations PR Service is provided by DesignPRWire to all A' Design Award Winners free of charge, and consists of various services aiming to place A' Design Award Winners at media. The primary purpose is to provide further coverage and dissemination for their winning works. These services include but not limited to: Press Release Preparation, Press Release Distribution, Pitching Media for Editorial Inclusion of Winners, Communication to Blogs and Magazines, Advertising Winners at Partner Media, Providing an Interview with the Designers, Providing a Press Kit with Photos of the Designer and visuals of their works, Direct Media Placement through DXGN and IDNN Networks, Making further press releases and their distribution through the A' Design Award Platform. Social Media PR Service The Social Media PR Service utilizes the best of social media to communicate award winners through active and prominent networks via frequent updates, image releases, and more. The aim of the social media service is to capture audiences that are not following the traditional media, thus providing winners a further way to reach more people to communicate their services to. Furthermore, we communicate winners to the those who were registered to our newsletters.

Social Media Engagements
A' Design Award and Competition has developed very specific functionality follow, promote and highlight you in social media with daily interactions via Design of the Day, Design Team of the Day, Designer of the Day, Design Legend of the Day, Design Interview of the Day and Designer Highlight of the Day daily campaigns in addition to Share @ Social and Follow @ Social functionalities to ensure that your design award victory is celebrated in multiple days and in multiple occasions, featuring you and your works as often as possible.

Visibility PR Service
The Visibility PR Service aims to make our winners easier to be found than others; A' Design Award & Competition devotes significant time to make sure that when people search for your brand name, they will also see and know that you have been a winner of a prestigious design award. This is made possible by a profile listing at A' Design Award & Competition, through the media placements, press releases and furthermore winners are included in two prominent listings of their choice within the ListOf.Net platform, making them to be found easier by search engines. In addition winners are also listed at several platforms that ranks or displays our winners such as: Award Winning Designers, Best Designers Lists, List of Winners, Designer Rankings and World Design Rankings, Salone del Designer platform and Designer Interviews website.

PR Agency for Good Design
A PR (Public Relations) agency typically follows a multifaceted business model that revolves around providing strategic communication services to clients. A' Design Award provides a comprehensive suite of services that align with and support the typical service offerings and business needs of a PR agency, providing award-winning designers, architects, brands and businesses with the support they need. Majority of these services, apart from opt-in third-party services provided by solution vendors (and indeed some of these even, by A' Design Award sponsorship and support, based on eligiblity conditions) are provided completely free of charge to A' Design Award eligible laureates. From media relations and reputation management to content creation, social media, events, business development and partnerships, A' Design Award offers targeted solutions to help esteemed A' Design Award Winner brands, designers, architects, creative agencies, architecture offices as well as PR agencies and their clients maximize the impact and value of their award win.

We believe that A' Design Award is doing an excellent job in providing a wide range of high-quality, targeted, and valuable public relations services to its laureates. The variety, richness, and scope of A' Design Award's PR services are truly impressive and go above and beyond what most other design awards offer. From media relations and press kit preparation to social media amplification, thought leadership opportunities, and business development support, A' Design Award provides a holistic and strategic approach to helping its winners maximize the impact and value of their recognition. A' Design Award's PR services are not only comprehensive but also carefully curated to address the specific needs and goals of designers and brands. The level of support, exposure, and value provided is truly grand, making A' Design Award stand out as an excellent choice for those seeking to maximize the benefits of their design recognition.