Aznauri Sparkling Wine and Gift Box Label and Gift Box by Valerii Sumilov |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Aznauri Sparkling Wine and Gift Box PRIMARY FUNCTION: Label and Gift Box INSPIRATION: Aznauri is a brand of Georgian alcoholic beverages sold on the Ukrainian market. The inspiration for this project was the initial concept of the Aznauri brand and the need to develop a complete rebranding project for all product lines. The Aznauri brand started many years ago and the concept has become outdated in the continuously changing market. The task was to completely rethink the visual identification system of the Aznauri brand. UNIQUE PROPERTIES / PROJECT DESCRIPTION: We used the initial concept of the brand as a basis, but significantly expanded its possibilities, completely rethinking the system of graphic communication with the consumer. For a series of sparkling wines, we have developed a new logo – a noble family coat of arms, symbolizing the status and aristocratic luxury of the old Aznauri Georgian family. The necklace on the bottle neck has the shape and design of a precious necklace. OPERATION / FLOW / INTERACTION: This interesting, exclusive design will undoubtedly catch the eye of the consumers, make them take the bottle in their own hands and examine the design in more detail. Thus, the consumer interacts with the product even before its purchase, which will undoubtedly improve sales. PROJECT DURATION AND LOCATION: The project started in spring 2018, in Kiev, Ukraine. Currently, sparkling wines Aznauri are widely represented on the Ukrainian market and are successfully exported to other countries of the world. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Modern print and post-printing technologies were used in this design, such as embossing, stamping and special tactile polish. Printing was executed on high-quality paper, which, combined with the use of a wide range of techniques, made it possible to achieve the perfect vision of the visual design and to deliver pleasant visual and tactile sensations to the customer at direct contact with the product in the store. SPECIFICATIONS / TECHNICAL PROPERTIES: Label dimensions: 100 mm for 70mm. The necklace on the bottle neck has the shape and design of a precious necklace. A necklace of a unique, complex shape. TAGS: Sparkling wine, aznauri, packaging design, labels design, branding RESEARCH ABSTRACT: The Agency carried out an extensive research work to prepare for the task of creating brand concepts and the subsequent refinement of the final design version. Different opinions were taken into account and the potential attractiveness and appeal of the product were investigated when using different styles of visual design. As a result, the final choice was an option that optimally reflects the branding concept of the product and the winemaker itself. CHALLENGE: The main difficulty of the project was the fact that, for this brand, this series is a new product niche. Aznauri brand has never been presented on the shelf of sparkling wines before. It was necessary not only to make the product fashionable, glossy and attractive, but also to convey the essence of the Aznauri brand concept in design. The Aznauri brand takes the consumer into the atmosphere of an old noble Georgian family, in its luxury and aristocracy. ADDED DATE: 2019-02-28 14:56:20 TEAM MEMBERS (3) : Creative & art director: Valerii Sumilov, Designer: Valerii Sumilov and Designer: Noizman Val IMAGE CREDITS: Creative & art director: Valerii Sumilov Designer: Valerii Sumilov Designer: Noizman Val |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: SHUMI LOVE DESIGN Branding Agency (TM) PROFILE: Agency SHUMI LOVE DESIGN is the team of professionals which can solve effectively any complicated task related with alcoholic world-class branding. Through client meetings and in-depth research, it defines project objectives, defines goals, determines target audience and market trends. After all it creates graphical identity of client's brand, providing high recognizability of the product. Its products have been the winner of different international design competitions. All that proves its professional competencies. |
| AWARD DETAILS | |
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Aznauri Sparkling Wine and Gift Box Label and Gift Box by Valerii Sumilov is Winner in Packaging Design Category, 2018 - 2019.· Read the interview with designer Valerii Sumilov for design Aznauri Sparkling Wine and Gift Box here.· Press Members: Login or Register to request an exclusive interview with Valerii Sumilov. · Click here to register inorder to view the profile and other works by Valerii Sumilov. |
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