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The A' Design Award Principles and Methodology is explained in detail, click on a section to learn more. | |||
Primary Principles A’ Design Award and Competition promises prestige, fame and recognition to the winners of the A’ Design Accolade and to achieve its goals engages in a variety of public relations, marketing, advertising, dissemination and promotion services for awarded works. The ultimate aim of A’ Design Award is to create a global appreciation and understanding of good design. A' Design Award does not have financial incentives to award more winners, there is no price vs prize confusion; design recognition programs who charge tens of thousands of euros of Winner’s Fees have a financial incentive to select as many entities as possible as each selection brings a lot of money, and we do not do that. A’ Design Award winners are fair and square winners, who obtained their achievement purely with talent. Entries to the competition are judged by blind peer-review process by a very large expert jury panel to ensure fair, merit based and apolitical voting. We do not understand how other awards fairly judge entries if they do not vote on them following anonymous judging process, where the jurors know whose entries being voted on. In A' Design Award, voting is anonymous, jurors vote not for your name but your design; this ensures a fair voting process where good designs truly pravails. Prestige : Studies and surveys on the subject of “what makes a design award prestigious”, results in a common answer; if a design competition is judged fairly, if an award is independent, and if the accolades are famous, then receiving the design award trophy is considered prestigious. Therefore, a good design award shall be fair, and to ensure that the competition is fair, financial independence is of importance together with award jury and methodology. A’ Design Award and Competition does not permit its’ sponsors to take part in the competition, furthermore the accolades does not receive any funding from government in form of subsidies; A’ Design Award is financially self-sufficient and self-sustaining and is financed by the participants through the nomination fees. Respect : A’ Design Award & Competition, is very meritocratic. You may be surprised to know that there are many design recognition programs that charge contractually obliged winner fees from their laureates; when you are selected for these other design recognition programs, you have to pay; such programs have financial incentives to announce as many selected entries as they could. Different from such design recognition programs, A’ Design Award does not have contractually obliged winner fees, and thus A’ Design Award does not have such financial incentives to award as many entries as they could, this is yet another reason why A’ Design Award is highly prestigious and respected within the design world, because A’ Design Award winners are truly winners.There are "no further fees": A’ Design Award laureates and winners are not under contractual obligations to pay further fees to obtain the A’ Design Prize and/or to make use of their award-winning status. Every year, A’ Design Award foregoes up to tens of millions of euro’s of potential extra profits that would otherwise be taken from designers by having a “no further fees policy” that respects and supports designers. A’ Design Award features a grand jury panel composed of academics, press members, fellow designers and industry experts from worldwide who have mastered their own design disciplines and who have all agreed to follow the A’ Design Award & Competitions’ Jury Code of Conduct. The Award Jury is renewed with new names each year to add fresh perspectives and to ensure that conflict of interest does not arise. More importantly, A’ Design Award and Competition features a design award methodology, which has been developed (and continuously under development) after analysis of over thousands of design awards and competitions. For example, unlike other design awards or competitions, for the first time, “Preliminary Scores” and feedbacks are provided to help designers or companies who are considering to take part in the competition, free of charge. The A’ Design Award & Competitions’ judging process takes several weeks since each and every entry is carefully considered. But more importantly, before entries are allowed to the competition, their presentations are checked dozens of times, and the jury casts their vote in an independent manner without having the chance to influence each other. Fame and Recognition : A’ Design Award and Competition understands the need of participants to reach design oriented audiences of press and buyers, and for this single purpose significant portion of the A’ Design Award & Competitions’ budget is devoted to advertising and promoting award winners, through PR Campaigns, press releases, logo licensing, and sponsored articles, editorial placements and media pitching. Value : A’ Design Award winners are provided Prestige, Fame and Recognition, but also the award winners’ package which includes the award trophy, the printed yearbook, the exhibition service, and many more others also including the translation of award winning works to multiple languages to reach global design media and journalists. We invite all prospective, past and future participants to discover the A' Design Award Methodogy, each link is clickable and you can learn more: Voting System Evaluation Criteria Presentation Bias Reduction Scoring Interface Competition Brief Standard Score Jury Selection Jury List Voting Fraud Prevention Announcing Results Award Levels Effects on Design Rankings Score Sheet Preliminary Checking Professional Preliminary Judging and Evaluation Pre-Selection Committee Submission Optimization Deadline Extension Last and Omega Entry Competition Timeline Publishing and Privacy Settings Advisory Panel Judging and Dissemination Settings Call for Jury Members Design Award Jury Agreement Transparency Policy Policy on Further Fees Risks of Joining Design Contests Ongoing Research Award & Logo Usage Guidelines Hints & Tips Eligibility Theory Model Release Agreement Dispute Resolution Copyright Infringement Shipment Policy Profile Score Badge System Bug Bounty Program Account Types Entry Types Universal Design Principle Politeness Policy Audience Engagement Policy Advancement Policy Media Relations Policy Public Relations Policy Second-Chance Policy Gifts Policy Ombudsman Leadership Principles Designful Company Designation Networking Effects Intellectual Property Guidelines License and Declaration Process Juror's Declaration and Judging Ethics |
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Honorable Cause The A' Design Award embodies a philosophy that values the intersection of good design, education, and empathy to foster positive change in the world. Our vision is a global network of creative thinkers, designers, and organizations committed to nurturing a deeper understanding and appreciation for good design principles, inspiring intellectual development, and encouraging empathy and respect across diverse cultures and viewpoints. To bring this vision to life, our mission is to organize world-class design awards and competitions, develop educational programs, conduct workshops, and partner with reputable institutions that facilitate the exchange of ideas and foster innovation. A' Design Awards strive to empower individuals to express their creativity and identity, while cultivating a culture that champions diversity, inclusivity, and environmental stewardship. Through its commitment to good design, the A' Design Award aspires to build a world where people can flourish in harmony with one another and the environment. |
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Good design deserves great recognition. |
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