Profile: Mengyi Xie |
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View Larger Image and Additional Photos of Mengyi XieAbout Mengyi Xie : Mengyi Xie is a senior brand designer in Shanghai. He has been engaged in the practice, research and teaching of brand image design and visual communication for more than ten years.
Shanghai Cary Brand Planning Co.,Ltd. / East China Normal University
NON-DESIGN OCCUPATION:
Arts teacher Education, research, training
EDUCATION:
MFA, Academy of Arts & Design, Tsinghua University
AWARDS:
2022 Red Dot Award: Brands & Communication Design
2022 A’ Design Award & Competition, Bronze Award
2014, Hiiibrand International Brand Design Award, Merit
2012, Adobe Design Achievement Awards, Finalist
2012, Creative Design of China Package Grand Prix, The First Prize
2012, Guangdong Star Design and Printing Grand Competition, Silver Award
2012, Creative China The Sixth National Design Art Grand Prix, The Second Prize
2012, Hiiibrand International Brand Design Award, Merit
2012, The First Design Art Competition of Chinese Colleges and Universities, The Second Prize
ACADEMIC PUBLICATIONS:
Mengyi Xie (2015). "Conceptual Analysis of ”CI” and “Brand Image” Design In: Journal of Shandong University of Art and Design, Ji Nan.
Mengyi Xie (2012). From art manifestation to design strategy: on brand CI design strategy in China. In: Design Research, 11, 14-19., Wuhan.
Mengyi Xie (2012). Study of the brand identity and image design in the new era. In: Art And Design-Theory, 238, 49-51., Beijing.
Mengyi Xie (2012). Brand Identity Design for NEWPATHWAY, DOTONE City Arts Centre, JBD Clothing, etc. In: China Design Yearbook · Volume VIII (2010-2011), 25-26, Beijing.
Mengyi Xie (2012). Brand Image design for School of Communication, ECNU, etc., In: Creative Design Yearbook · 2012 in China, Cheng Du.
Mengyi Xie (2011). On the invisible order in layout design. In: Design Research, 2, 80-84., Wuhan.
Mengyi Xie (2009). On fun and humor in advertising. In: Art And Design-Theory, 51, 74-76., Beijing.
Mengyi Xie (2007). Historical variance of humorous advertising In: ZHUANGSHI, 167, 36-37., Beijing.
Mengyi Xie (2006). The weird style in advertising today. In: Art And Design-Theory, 25, 25-27., Beijing.
Mengyi Xie (2004). On exaggerative technique of humorous advertisement in visual representation. In: ZHUANGSHI, 131, 78-79., Beijing.
REGISTRATION DATE:
2022-02-11 14:16:30
COUNTRY/REGION:
China
ACCOUNT TYPE:
Professional
Awards received by Mengyi Xie
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Journalism History Forum Posters Series A' Design Award Winner for Graphics, Illustration and Visual Communication Design Category in 2024 Mengyi Xie for East China Normal University |
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Ray Key Visual and Posters Series A' Design Award Winner for Graphics, Illustration and Visual Communication Design Category in 2024 Mengyi Xie for East China Normal University |
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Stories of Communication Branding Bronze A' Design Award Winner for Graphics, Illustration and Visual Communication Design Category in 2021 Mengyi Xie for School of Communication, East China Normal University |
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