Stories of Communication Branding by Mengyi Xie |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Stories of Communication PRIMARY FUNCTION: Branding INSPIRATION: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom. OPERATION / FLOW / INTERACTION: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs. PROJECT DURATION AND LOCATION: The project was in Shanghai. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc. SPECIFICATIONS / TECHNICAL PROPERTIES: There were all kinds of size for the physical application products in this project. TAGS: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication RESEARCH ABSTRACT: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind. CHALLENGE: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study. ADDED DATE: 2022-02-19 14:26:07 TEAM MEMBERS (1) : Mengyi Xie IMAGE CREDITS: Mengyi Xie, 2021. |
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NAME: School of Communication, East China Normal University PROFILE: School of Communication, ECNU, was founded in 2004. The school offers four programs, of Broadcasting and Television, Journalism, Advertising, and Publication and Culture. It now offers: 5 undergraduate majors of Broadcasting & TV Director, Broadcasting & Hosting, Journalism, Advertising, Editing & Publication; 3 master’s programs of, Drama and Film Studies, Journalism, and Communication; and 3 professional master’s programs on Journalism and Communication, Fine Arts (Broadcasting and Television), and Publication. It has 2 master’s programs of first-level discipline on Journalism & Communication, and on Drama and Film Studies; and 1 doctoral program of first-level discipline on Journalism & Communication. |
| AWARD DETAILS | |
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Stories of Communication Branding by Mengyi Xie is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Mengyi Xie. · Click here to register inorder to view the profile and other works by Mengyi Xie. |
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