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This is the public profile of Sam Sum, Additional information and high-resolution images are available for accredited press members, to access additional information about Sam Sum please login as a press member. |
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STATEMENT OF ART: AS Design founder & design director Sam Sum adheres to a philosophy that combines “Aesthetics and Style”, leading to visually stunning and thought-provoking. With vast imagination, great market sense and determination to work together and achieve results with clients, AS Design has grown into a thriving design firms in Hong Kong. The strength of the design agency lies in images renovation for business and corporate, with an aim to assisting brands to stand out and become globally renowned, the international brands mainly in Hong Kong & Mainland China as well as South Pacific region, as well as commercial interior design of shopping mall, hospitality, retail, residential and office spaces. . AWARDS: 2024 Korea K-Design International Award Winner – Space Category - NOC 2023 United States INT Interior Design Awards Winner – Commercial Interior – NOC 2023 United States IDA Awards Sliver Winner – Hospitality Interior Design- Coffee Shop –NOC 2023 Italy A' Design Award Sliver Winner – Interior Space and Exhibition Design – NOC 2017 United Kingdom London International Creative Competition Honorable Mention – Interior Design – Professional – K11 Molecular Marché 2017 China CNDA China Building Decoration Association – Annual Best Design Team (Four Lau & Sam Sum) 2017 China CIDF 12th China International Architectural Decoration and Design Art Fair – 2016-2017 International Worldwide Art Innovative Design Award (Asian Top) Gold Winner – Commercial Space – K11 Natural 2017 China CIDF 12th China International Architectural Decoration and Design Art Fair – 2016-2017 The Top 10 Most Originality Design Companies (F&B Space) Winner 2017 Korea K-Design International Award Winner – Space Category - K11 Natural 2017 Korea K-Design International Award Winner – Space Category - K11 Molecular Marché 2017 Italy A' Design Award Golden Winner – Interior Space and Exhibition Design – K11 Natural 2017 Italy A' Design Award Bronze Winner – Interior Space and Exhibition Design – K11 Molecular Marché 2016 United States 10th IDA Interior Design Honorable Mention – Professional - Renovation – K11 Natural 2016 Korea K-Design International Award Winner – Shops / Showrooms Spaces – UM Junior 2016 Italy A' Design Award Golden Winner – Interior Space and Exhibition Design – UM Junior Top Kid’s Wear Store 2016 Hong Kong Mediazone’s Hong Kong Most Valuable Companies Awards – Hong Kong Most Valuable Services Award Winner 2015 United States 9th IDA Interior Design Honorable Mention – Professional - Renovation – UM Junior 2015 China CIDF 10th China International Architectural Decoration and Design Art Fair – 2014-2015 Annual The Top 10 Most Innovative Design Companies (Commercial Space) Winner 2015 United Kingdom London International Creative Competition Shortlist – Interior Design – Professional – Floating of Fantasy Oasis 2015 United Kingdom London International Creative Competition Honorable Mention – Interior Design – Professional – Yoshinoya Fast Food Restaurant 2015 United Kingdom London International Creative Competition Honorable Mention – Interior Design – Professional – UM Junior Top Kid’s Wear Multi-Brand Store 2015 Italy A' Design Award Silver Winner – Interior Space and Exhibition Design – Yoshinoya Fast Food Restaurant 2015 Italy A' Design Award Silver Winner – Interior Space and Exhibition Design – Floating of Fantasy Oasis 2015 Italy A' Design Award Bronze Winner – Interior Space and Exhibition Design – Rice Home 2014 Taiwan My Home Magazine Nomination - The Top 50 Chinese Designer 2014 United States 8th IDA Interior Design Honorable Mention – Professional - Residential – Floating of Fantasy Oasis 2013 United States Interior Design Magazine Best of Year Awards Honoree – Retail – UMix Top Underwear Multi-brand Store 2013 United States Interior Design Magazine Best of Year Awards Honoree – Retail – UM Collezioni Female Top Fashion Multi-brand Store 2013 Hong Kong 21th Asia Pacific Interior Design Awards Gold Winner – Shopping Space –- UMix Top Underwear Multi-brand Store 2013 Hong Kong 21th Asia Pacific Interior Design Awards Excellence Winner – Shopping Space –- UM Collezioni Female Top Fashion Multi-brand Store 2013 Japan Asia Awards Young Creator EX Top 100 Honorable Mentions – UM Top Fashion Men’s Underwear Brand Shop 2013 United Kingdom London International Creative Competition Honorable Mention – Interior Design – Professional – Rice Home 2013 United Kingdom London International Creative Competition Honorable Mention – Interior Design – Professional – UM Men's Underwear Store 2013 United Kingdom London International Creative Competition Honorable Mention – Interior Design – Professional – UMix Top Underwear Multi-brand Store 2013 United Kingdom London International Creative Competition Honorable Mention – Interior Design – Professional – Yoshinoya Fast Food Restaurant 2013 United Kingdom London International Creative Competition Shortlist – Interior Design – Professional – Aristocrat Suite Room of Empire Hotel 2013 United Kingdom London International Creative Competition Shortlist – Interior Design – Professional – UM Collezioni Female Top Fashion Multi-brand Store 2013 United Kingdom London International Creative Competition Shortlist – Interior Design – Professional – UM Salon 2013 United Kingdom FX International Interior Design Awards Finalist Top 8 – Bar or Restaurant - Yoshinoya 2013 United Kingdom Designetal The International Design & Architecture Awards Shortlist - Residential Property Asia Oceania – Fashionable Apartment 2013 United Kingdom WIN World Architecture News Awards Longlist – Hotel of the Year – Aristocrat VIP Suite Room of Empire Hotel 2012 Italy A' Design Award Golden Winner – Interior Space and Exhibition Design – UM Men's Underwear Store 2012 Italy A' Design Award Golden Winner – Interior Space and Exhibition Design – Yoshinoya Fast Food Restaurant 2012 Italy A' Design Aw3ard Golden Winner – Interior Space and Exhibition Design – Fashionable Apartment 2012 Italy A' Design Award Golden Winner – Interior Space and Exhibition Design – Aristocrat of Empire Hotel Vip Suite Room 2012 Italy A' Design Award Golden Winner – Interior Space and Exhibition Design – Studio Working Place 2012 Italy A' Design Award Sliver Winner – Interior Space and Exhibition Design – UMix Top Underwear Store 2012 Italy A' Design Award Sliver Winner – Interior Space and Exhibition Design – UM Collezioni Female Top Fashion Multi-Brand Store 2012 Italy A' Design Award Sliver Winner – Interior Space and Exhibition Design – UM Salon Beauty Hair Salon 2012 United States 6th IDA Interior Design Silver Winner – Professional – Others – Aristocrat VIP Suite Room of Empire Hotel 2012 United States 6th IDA Interior Design Silver Winner – Professional - Renovation – Yoshinoya 2012 United States 6th IDA Interior Design Silver Winner – Professional - Residential – Fashionable Apartment 2012 Hong Kong The Ring IC@WARD Silver Winner – Commercial – UM Collezion of Female Top Fashion Multi-brand Store 2012 Hong Kong The Ring IC@WARD Honorable Mention – Residential – Fashionable Apartment 2012 Taiwan TID Award Winner – Commercial Space – UMix of Top Underwear Multi-brand Store 2012 Taiwan TID Award Winner – Commercial Space – UM Collezioni of Female Top Fashion Multi-Brand Store 2012 Taiwan TID Award Shortlist – Single Level Residential Space – Fashionable Apartment PRESS APPEARANCES: 2024, “NOC”, Design Scene, Mar, Online 2017, “K11 Natural”, Retail Design World, Jun, Online, United Kingdom 2017, “K11 Natural” & “K11 Molecular Marché, Designer & Designing, Jun (No. 85), Magazine, China 2017, “K11 Natural”, Retail Design Blog, Jun, Online, Hungary 2017, “K11 Natural”, Interior Magazine, Jun (No. 285), Taiwan. 2017, “K11 Natural”, Gigantic Forehead, May, Online 2017, “K11 Molecular Marché, Gigantic Forehead, Dec, Online 2016, “K11 Molecular Marché”, Retail Design Blog, Oct, Online, Hungary 2016, “UM Junior”, Bob, Sep (no.146), Magazine, Korea 2016, “Yoshinoya Central”, South China Morning Post, Jul, Newspaper, Hong Kong 2016, “Rice Home”, Small Restaurant, Apr, Book, Korea 2015, “Yoshinoya” & “UM Junior”, Retail Design Blog, Sep, Online, Hungary 2015, “Yoshinoya” & “UM Junior”, Archello, Sep, Online, Holland 2015, “Yoshinoya”, “UM” & “UM Salon”, Face of Shop III, Apr, China 2015, “UMix” & “UM Collezioni”, 21st Asia Pacific Interior Design Awards Best 10, Feb, China. 2015, “Floating of Fantasy Oasis”, Interior Magazine, Feb (No. 257), Taiwan. 2015, “Floating of Fantasy Oasis”, 51 Arch, Feb, Online 2015, “Yoshinoya”, Delicious + Fashion Dining – Inside and Outside Design, Feb, Book, PRC 2015, “Floating of the Fantasy Oasis”, “Yoshinoya”, “UM”, “UM Salon”, “Empire Hotel”, Arthitectural, Jan, Online. 2015, “Fashionable Apartment” & “Rice Home”, Collection of the 21st Asia Pacific Interior Design Awards, Jan, Book, PRC 2014, “Floating of the Fantasy Oasis”, “Rice Home”, “UMix”, “UM Collezioni”, “UM” & “Fashionable Apartment”, IW – Celebrity of IW, Dec, Magazine, Taiwan. 2014, “Fashionable Apartment”, Emotional Life, Nov, Book, PRC 2014, “Empire Hotel”, “UM” & “Yoshinoya”, Archello, Oct. Online, Holland. 2014, “Rice Home”, Night Fever 4, Sep, Book, Holland. 2014, “UM Salon”, My Home, Jun (no. 160), Magazine, Taiwan 2014, “UM Collezioni”, Stylish Store II, Jun, Book, PRC 2014, “UM Salon”, Interior Magazine, May, Taiwan. 2014, “UMix, UM Collezioni & UM”, My Home – The Top 50 Chinese Designers, Apr (no. 158), Taiwan 2014, “Rice Home”, “Yoshinoya”, “UM Salon” & “UMix”, Architizer, Mar, United States Online. 2014, “UM”, “UM Collezioni” & “UMix”, Powershop 4, Feb, Holland 2014, “Fashionable Apartment”, Interior Magazine, Feb (No. 245), Taiwan. 2014, “Rice Home” Restaurant and Bar Design Feb, Online, United Kingdom 2014, “Chengdu IFC Cinema”, Retail Design Blog, Jan, Online, Hungary 2013, “Rice Home”, Interior Design, Nov, Online, PRC 2013, “Rice Home”, House Trends, Oct Nov Dec (No. 50), Magazine, Portugal 2013, “Rice Home”, CATÁLOGODISEÑO, Nov, Online, Chile 2013, “UMix” & “Yoshinoya”, SPA-DE, Nov (Vol.20), Magazine, Japan 2013, “Time Square Cinmea” Conceptual Proposal, Arthitectural, Nov, Online 2013, “Rice Home”, Interior, Nov (no. 242), Magazine, Taiwan 2013, “Rice Home”, Interior Design, Nov, Magazine, PRC 2013, “C-inema” Conceptual Proposal, Arthitectural, Oct, Online 2013, “Fashionable Apartment” Archi Scene, Oct, Online 2013, “Rice Home”, Designboom, Oct, Online 2013, “UM Collezioni” & “UMix”, Sites Archi, Sep (No. 231), France 2013, “Rice Home”, Design42Day, Sep, Online 2013, “Rice Home”, Frame, Aug, Online, Holland 2013, “Rice Home”, bob, Aug (no.109), Magazine, Korea 2013, “Yoshinoya”, Interior, Aug (no.239), Magazine, Taiwan 2013, “Empire Hotel”, “UM” & “Yoshinoya”, Colour Complex, Aug, Book, PRC 2013, “Rice Home”, “KNSTRCT”, Jul, Online, United States 2013, "Rice Home", Arthitectural, Jul, Online 2012, “Rice Home", PlusMOOD, Jul, Online 2013. “UMix”, Interior Design, Jul, Magazine, PRC 2013, “UMix”, Design Milk, Jun, Online 2013, “UMix”, Hinge, Jun (No. 213), Magazine, Hong Kong 2013, “Rice Home”, Retail Design Blog, Jun, Online, Hungary 2013, “Studio”, Interior, Jun (No. 237), Magazine, Taiwan 2013, “Yoshinoya”, KNSTRCT, May, Online, United States 2013, “Empire Hotel” & “Yoshinoya”, World Interiors News, May, Online, United Kingdom 2013, “AS Philosophy”, Design-amid, May, Online, Italy 2013, "UM Collezioni", Arthitectural, May, Online 2013, “UMix” ATR, Apr, Online, United Kingdom 2013, “UMix”, Interior Design, Apr, Magazine, United States 2013, “UMix” & “UM”, Enjoy Brand, Apr, Book, PRC 2013, “Yoshinoya”, Interior Design, Mar, Magazine, United States 2013, "AS DESIGN", bob, Mar (no.104), Magazine, Korea 2013, "UMix", Arthitectural, Feb, Online 2013, "UMix ", Retail Design Blog, Feb, Online, Hungary 2013, "Studio ", Designboom, Feb, Online 2013, "Fashionable Apartment", Arthitectural, Jan, Online 2013, “Fashionable Apartment" & “UMix”, PlusMOOD, Jan, Online 2013, "UM Collezioni ", Retail Design Blog, Jan, Online, Hungary 2012, "UM", Alshop Magazine, Dec, Magazine, Brazil 2012, “Empire Hotel” & "UM", PlusMOOD, Oct, Online 2012, "UM" & “Yoshinoya”, Retail Design Blog, Oct, Hungary 2012, "Empire Hotel" & “Yoshinoya”, Night Fever 3, July, Book, Holland 2012, "Yoshinoya", IW Magazine, Feb (Vol.104), Magazine, Korea WEB SITE: http://www.as-hk.com PORTFOLIO URL: http://www.as-hk.com REGISTRATION DATE: 2015-02-25 06:03:35 COUNTRY/REGION: Hong Kong (China) ACCOUNT TYPE: Professional |
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Awards received by Sam Sum
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Press Members: Request an exclusive interview with Sam Sum. |
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Good design deserves great recognition. |
A' Design Award & Competition. |