About Prof.Dr. Jeffery Yap ® : At The Genuine Brands Group, we stand as the architects of credibility and success, crafting a legacy of excellence for over 20 years. Under the visionary leadership of our Founder and CEO, Prof. Dr. Jeffery Yap, since 2005, our journey has been guided by a profound vision — to create brands that transcend the ordinary, embodying trust, credibility, and enduring excellence. ​ Our identity, 'Macann Sincere Group,' is more than a name; it's a reflection of our unwavering commitment to meticulous craftsmanship and sincerity. Derived from 'mac an tsincéir,' an Irish phrase meaning 'son of the craftsman,' it encapsulates our dedication to precision, attention to detail, and the relentless pursuit of perfection. 'Sincere' symbolizes our commitment to unwavering integrity, transparent communication, and uncompromising honesty. Each project we undertake is approached with the precision of a master craftsman and the sincerity of a trusted confidant. Having garnered over 19 global awards and recognitions celebrating our commitment to excellence and innovation, we've evolved beyond being a mere agency — we are branding partners who deeply value timeless functionality and credibility. Our brand mission is clear: 'Manifest Success.' Throughout the years, our efforts have not only received acclaim but have also been recognized globally.