DESIGN NAME: Gammatera G2
PRIMARY FUNCTION: Gaming Headphones
INSPIRATION: Inspired by the Ancient Terracotta Warriors from the origin of the Great Emperor Qin with the legendary dynasty of Qin from 221 to 206 BC. The Edifier G-Series - Gammatera, represents the true warriors of the post-apocalypse era, an ultimate force of bravery to discover unknown dangers and potentials of the gaming world.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Edifier, a China No.1 audio equipments manufacturer is set to introduce a brand new gaming headphone like no others, an more exciting, soulful, competitive Gaming Headphone which named under the group Franchise, "G - Series ", with an ambitious Product name given - " Gammatera". Gammatera, represents the true warriors of the post-apocalypse era, an ultimate force of bravery to discover unknown dangers and potentials of the gaming world.
OPERATION / FLOW / INTERACTION: First, we have product testing and examination, then conducting focus group with invited experienced gamers from different levels, researched about product preferences, criterias, and the honest results we could obtained. During a few rounds of Design presentation, gathering the essence of what online gamers really wanted. Packaging prototypes were created with 2 production techniques ensuring overall user experience and practicality.Finalising prototype production before mass production
PROJECT DURATION AND LOCATION: The Project took approximately 3 months from Idea Generation, Creative Executions, Research Works, Prototype productions and approval from United States, Italy, Brazil Canada and Edifier Headquarters in China.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: highly biodegradable and recyclable material, such as 600gsm card board with Matt Lamination Protection with a touch of luxury and sustainability; the open window design using biodegradable transparent plastic with supreme product visibility ; opening Panel has internal built-in magnets created for more user-friendly experience.
SPECIFICATIONS / TECHNICAL PROPERTIES: 225mm (Width) x 84mm (Thickness) x 264mm (Height)
TAGS: Edifier, Sincere Creation, Headphone Packaging, Gaming Packaging
RESEARCH ABSTRACT: We implemented Quantitative and Qualitative Surveys with our Invited Guests ( Online Gamers from around the world) and Also Pictorial and Design Presentations in provoking and extracting real and honest comments in 2 weeks.
We also runs a complete competitors and product analysis from product design, packaging, pricing and also studied various types of gamers with their personal preferences and expectations.
CHALLENGE: Implementing various discussions and revisions on the overall design practicality, future extensibility and also product clarity in providing the best overall experience we could.
ADDED DATE: 2014-11-17 20:14:25
TEAM MEMBERS (1) : Jeffery Yap (Managing Director, Sincere Creation International)
IMAGE CREDITS: Sincere Creation International All Rights Reserved.
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