About Mr. Gordon W.K. Lam; Ms. Wilma F.L. Yuen : Established in Hong Kong since 2005, ID Infinity Limited (idi) specializes in providing a wide range of design consultancy services. In order to helping my family to develop a daily flossing habit drives me to design a series of oral care products. Toothbat was successfully launched in 2014 and won the various design awards which include: The iF Product Design Award, Germany; The Good Design Award, USA and The Award of HK Industries – Consumer Product Design Award, Hong Kong. Toothbat has also been evaluated by a group of Periodontists of University of Hong Kong and obtained a highly positively comments on the design and functionality. Predicatively, Toothbat will bring a revolutionary change on the oral health standard of public.