Zhe Gu Tea Environmental Packing by Sun Jian

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DESIGN DETAILS
DESIGN NAME:
Zhe Gu Tea

PRIMARY FUNCTION:
Environmental Packing

INSPIRATION:
Zhe Gu Tea's unique logo mark originates from Chinese font of little hero with the slim profile of tea leaves, which presents the shape of the aroma. The design inspiration came from the tale of partridge. By adopting the pure white background, it depicts a partridge rest on the tree in line-drawing method directly and simply. The high-end packaging originated from an obstruct conception of Buddhism as the Chinese word"Kon." The growing area of Zhe Gu Tea, Dong Shan hill, is a Buddhist shrine.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The unique logo mark originated from Chinese font of little hero with the slim profile of tea leaves, which presents the shape of the aroma. The design inspiration came from the tale of partridge. By adopting the pure white background, it depicts a partridge rest on the tree in line drawing method directly and simply. The high end packaging originated from an obstruct conception of Buddhism as the Chinese word"Kon". Dong Shan hill is a Buddhist shrine.

OPERATION / FLOW / INTERACTION:
China has thousands of years of tea culture. Zhe Gu Tea packaging retains both traditional culture and modern simple design. For tea industry development, this benefits the development of any industry is inseparable from the cultural heritage, contemporary and contracted packaging design makes the innovation of tea industry and market demand of consumers a good docking. For consumers, the choice of Zhe Gu Tea is also a recognition of packaging. So packaging design is a brand value enhancement for Zhe Gu Tea. A unique temperament, a way of life connected together.

PROJECT DURATION AND LOCATION:
The project started in April 2016 in beijing,finished in August 2017 in beijing, and was exhibited in beijing in April 2017.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
In the product diversification and homogenization serious today, partridge tea to be developed on the basis of their own innovation. Packaging design is crucial to facilitate end-consumer purchase and improve consumer user experience. Zhe Gu Tea packaging innovation can not be self-centered. nor the it's simple attempt, but must meet the market. In the tea culture and other traditional elements to highlight the characteristics of Chinese tea at the same time, the packaging design using plain white background, straightforward and simple giving a natural sense of innocence.

SPECIFICATIONS / TECHNICAL PROPERTIES:
long438mmxwide398mmxhigh115mm

TAGS:
Dong Shan Ling Zhe Gu Tea, Zhe Gu Tea packaging, Tea packaging, ChinaTea packaging, Zhe Gu Tea packaging Design

RESEARCH ABSTRACT:
Zhe Gu Tea, is China's national drink, but also has thousands of years of cultural precipitation; China is a big tea producer, but also a large consumer country in the world but not a well-known Chinese tea brand For the current tea industry, Dong Shan Ling Zhe Gu Tea For consumers (users), let consumers experience happy, We must first let consumers drink at ease.

CHALLENGE:
The design inspiration came from the tale of partridge. By adopting the pure white background, it depicts a partridge rest on the tree in line-drawing method directly and simply. Zhe Gu tea is a tea brand with a millennium culture, packaging was inspired by a story of Zhe Gu and tea tree. Zhe Gu tea's grown in hainan on a mountain, the mountain worship Buddha, more moist mountain spring. In high-end tea constantly in the process of the change, Partridge tea need to cater to this trend Expand the hainan area outside of the high-end crowd of brand awareness and brand.

ADDED DATE:
2018-11-10 04:29:17

TEAM MEMBERS (1) :
SUN JIAN

IMAGE CREDITS:
sunjian, Design director

Visit the following page to learn more: http://www.sun-design.cn


CLIENT/STUDIO/BRAND DETAILS
NAME:
SunDesign Brand&design(beijing)co.ltd

PROFILE:
SunDesign was estabulished in Beijing in 2014. SunDesign manufacturing department brings international modern brief design to brands. Be brief, delicate and international is the design conception of Sun Design. Sun Design hopes that its can create more brands of unique features together with their partners by virtue of its accurate grasp of brand,the design accuracy and international viewpoint of easten and western culture. To improve its reputation in worldwide, we cooperate with the large national enterprises. We design brand image for international famous brand. The team leader of the desigh team came from the 2008 Olympics game designing team and used to work for Dentsu Group.His unique design conception and style formed during dual clash bewteen brand design and advertisement initiation.



NOMINATION DETAILS

Zhe Gu Tea Environmental Packing by Sun Jian is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Zhe Gu Tea Environmental Packing by Sun Jian is Winner in Packaging Design Category, 2018 - 2019.



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COMMENTS
Giulia Esposito Comment #8184 on December 26, 2022, 9:01 am
I am absolutely thrilled to see the outstanding work that has been rewarded with the A' Design Award. Zhe Gu Tea is an exquisite example of the power of packaging design. It manages to be both aesthetically pleasing and sustainable, which is no small feat. The use of natural materials and colors to portray the tea’s origin story is truly inspired and has set a new bar for eco-friendly packaging design. It is a pleasure to see such a high-quality work be recognized. Congratulations, Sun Jian!
Paul Williams Comment #46400 on January 3, 2023, 3:33 pm
I am absolutely captivated by the award-winning design of Zhe Gu Tea. This design is a great example of how good design and research can combine to create something truly unique and special. The unique logo mark, derived from Chinese font of a little hero with the slim profile of tea leaves, truly encapsulates the aroma of the tea. The inspiration behind the design, coming from the tale of the partridge, is elegantly expressed through the simple, pure white background and the line-drawing of the partridge resting on the tree. The high-end packaging also draws upon the obstruct conception of Buddhism as the Chinese word 'Kon', which is evident in the growing area of Zhe Gu Tea, Dong Shan hill. This work has clearly been thoughtfully researched and designed, and deserves to be commended for its creativity and originality.
Paul Phillips Comment #53459 on January 3, 2023, 6:56 pm
This work is truly inspiring! The logo mark is so creative and clever, and the use of the Chinese font to create the slim profile of tea leaves is a beautiful representation of the aroma. The tale of partridge as the design inspiration is so clever and the pure white background creates a stunning visual representation of the partridge resting on the tree. The obstruct conception of Buddhism as the Chinese word “Kon” is cleverly used to create a high-end packaging that is sure to make people take a second look. This award-winning work is a true example of creative and innovative design that is sure to leave a lasting impression!
Elena Petrenko Comment #56894 on January 3, 2023, 8:35 pm
Sun Jian's award-winning work demonstrates a creative combination of traditional tea culture, Buddhist philosophy and modern packaging design, creating an elegant and unique product experience.
Adam Harris Comment #57752 on January 3, 2023, 9:00 pm
I am truly inspired by this award-winning work, "Zhe Gu Tea"! From the unique logo mark of a Chinese font of little hero with the slim profile of tea leaves to the high-end packaging inspired by an obstruct conception of Buddhism, this Environmental Packing truly stands out. It is a great example of how design can bring out the best of a cultural story while also creating a product that is both aesthetically pleasing and practical. Congratulations to the designer of this work for their outstanding achievement!
Chloe Turner Comment #66127 on January 4, 2023, 12:50 am
This award-winning work is truly inspiring! The Environmental Packing of Zhe Gu Tea is a perfect blend of timeless design and modern aesthetics. The logo mark of the Chinese font of little hero with the slim profile of tea leaves is truly captivating. The use of pure white background to depict the partridge resting on the tree and the obstruct conception of Buddhism is an incredibly creative way to bring out the best of the growing area of Dong Shan hill. It is truly a masterpiece!
Mark Allen Comment #67268 on January 4, 2023, 1:23 am
This award-winning work is a beautiful example of how traditional and modern design elements can be blended to create a unique and eye-catching packaging design. Its use of a white background, combined with a line-drawing of a partridge, conveys a sense of innocence and naturalness that perfectly captures the essence of the product. The logo mark and the slim profile of tea leaves further enhance the design, making it an elegant and memorable work. Overall, this work is a stunning example of packaging design that is sure to stand out on any shelf.
Elisabeth Clark Comment #68568 on January 4, 2023, 2:00 am
I'm in awe of Sun Jian's work, Zhe Gu Tea. Their award-winning design is a perfect example of how thoughtful design can create a powerful impact. The unique logo mark, based on Chinese font of little hero with the slim profile of tea leaves, is a stunning visual representation of the product's aroma. The inspiration from the tale of partridge is also incredibly clever, with the pure white background depicting a partridge resting on a tree in a simple line-drawing method. The high-end packaging, which originated from an obstruct conception of Buddhism as the Chinese word "Kon", is truly remarkable. Sun Jian's dedication to research and understanding of the tea industry is clearly reflected in their work. By considering the cultural implications of tea and the needs of the customer, Sun Jian has created a product that is both visually appealing and meaningful. I'm so glad Sun Jian's creative and thoughtfully-crafted design has been recognised with the A' Design Award. It's truly a work to be celebrated!

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