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Didi by Status Table Lamp by gianpietro tonetti

Home > Winners > Design #32397 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer gianpietro tonetti (GT) for A' Design Awards and Competition. You can access the full profile of gianpietro tonetti by clicking here. Access more information about the award winning design DiDi by STATUS here.



Interview with gianpietro tonetti at Friday 2nd of May 2014

FS: What is the main principle, idea and inspiration behind your design?
GT: The new LED technology.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
GT: Proper use of LED technology. Low power consumption and high efficiency.

FS: What are your future plans for this award winning design?
GT: Complete product line with variations in ceiling and floor.

FS: How long did it take you to design this particular concept?
GT: One night!

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
GT: I was commissioned a project providing for the use of LED strips.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
GT: We gave the manufacturing rights to the STATUS SRL Via Vittorio Veneto, 23, 20010 Bernate Ticino (MI)

FS: What made you design this particular type of work?
GT: Knowledge of the materials to be used and the LED technology

FS: Where there any other designs and/or designers that helped the influence the design of your work?
GT: The Customer helped us in the development of the body

FS: Who is the target customer for his design?
GT: Anyone who needs a light unobtrusive and pleasant.

FS: What sets this design apart from other similar or resembling concepts?
GT: To my knowledge there is not currently on the market, a similar product.

FS: How did you come up with the name for this design? What does it mean?
GT: A tribute to my daughter.

FS: Which design tools did you use when you were working on this project?
GT: CAD 3D

FS: What is the most unique aspect of your design?
GT: A compact and discrete element that diffuses the light into two different directions.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
GT: The Customer a company specializing in the manufacture of methacrylate

FS: What is the role of technology in this particular design?
GT: Fundamental, if they had not produced LED strips we could never conceive of an object as this lamp.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
GT: If I have to be honest .... pure pleasure!

FS: What are some of the challenges you faced during the design/realization of your concept?
GT: Create a product with the right production cost.

FS: How did you decide to submit your design to an international design competition?
GT: I like to compare myself with others and share experiences.

FS: What did you learn or how did you improve yourself during the designing of this work?
GT: The best use of the acrylic sheet.

FS: Any other things you would like to cover that have not been covered in these questions?
GT: Yessss!


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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