Private Publicist Service

Exclusive Service to Accelerate Your PR Campaign
The A’ Design Award and Competition is pleased to offer our award winners a unique opportunity: the Private Publicist service, a premium, on-demand, à la carte service not part of the A' Design Prize but could only be ordered by A' Design Award Winners and not open to public.

The Private Publicist Service is an exclusive optional add-on à la carte service that could only be ordered by the esteemed A’ Design Award winners. This unique service provides a higher level of personalized assistance in launching a comprehensive global PR campaign.

While this service is not included in the standard A’ Design Prize, we wish to assure our laureates that we offer a robust Global PR Service which is designed to help you achieve all of the goals of the Private Publicist Service at no additional cost. The tools for the Extensive and Global PR Service are conveniently located in your Winner's Control Panel.

Every year, we provide detailed instructions on how to best utilize these tools to launch a successful PR campaign. This is our commitment to promoting good design and aiding our laureates in reaching a wider audience.

Private Publicist Service
Following your successful triumph in the competition, you may wish to ensure that your award-winning design receives the best possible exposure. Managing the necessary PR activities to achieve this can be a daunting task, especially when your expertise lies in creating exceptional designs rather than in public relations. The Private Publicist service is designed to alleviate this burden, providing a professional PR service tailored to your needs.

Detailed Services Provided by the Private Publicist
The Private Publicist, a dedicated professional in the field of public relations, will perform a variety of tasks to promote your award-winning work:

• Eight Weeks of Personal PR Management:
  The Private Publicist is contracted to work for you for a duration of up to 2 months. During this period, they will be available to take your phone calls and respond to your emails during regular business hours.
  
  
• Quality Control:
  The Private Publicist will review all data, interviews, photos, and information that you provide, ensuring that they are correct, complete, and presented in the most effective manner. They will proofread text for grammatical accuracy, check information for completeness and correctness, and assess images for their quality and effectiveness in portraying your design.
  
  
• Guidance for Better Interviews and Photos:
  Drawing on their professional knowledge and experience, the Private Publicist will provide you with suggestions, ideas, and tips to enhance your interviews and photos. This might include advice on key points to emphasize in your interviews, or guidance on the best angles and lighting for photographing your design.
  
  
• Pitching to Publications:
  The Private Publicist will take proactive steps to promote your work, by pitching your award-winning design to potential publications. They will identify suitable media outlets that target audiences likely to be interested in your work, and present your design to them in the most compelling way.
  
  
• Media Buying Management:
  If you decide to pay for media coverage, the Private Publicist will manage this process on your behalf. They will liaise with media outlets, negotiate prices, and coordinate the placement of your advertisements or sponsored content. Please note that this service is optional and the budget will be decided by you.
  
  
• Price Quotations for Editorial Coverage:
  The Private Publicist will ask for and provide price quotations for editorial coverage from up to 36 publications. This service will enable you to make informed decisions about where to invest your PR budget for maximum impact.

Requesting Private Publicist Service
The cost of the optional Private Publicist service as well as the exclusive opportunity to order this service is reserved only for A' Design Award winners and communicated via email, the fee is reasonable given the comprehensive range of services provided. It is a worthwhile investment in the promotion of your award-winning design, aimed at maximising your design's exposure, demand, and potential profitability. The Private Publicist service is an optional addition to the extensive range of free services that the A' Design Award and Competition offers to its winners. However, it provides a unique opportunity for you to benefit from the professional expertise of a dedicated publicist who can take your design's promotion to the next level.

Benefiting from the Private Publicist Service: A Strategic Move for A' Design Award Winners
The Private Publicist Service is an exceptional opportunity for A' Design Award winners to intensify their PR campaign and elevate their brand visibility. It provides a high level of personalized assistance, aiding award winners in extending their reach to a global audience. While this service is entirely optional, it could bring significant benefits to both designers and brands who want to maximize the impact of their award recognition, especially those who may lack PR expertise or resources. The following points outline the strategic value the Private Publicist Service can offer.

Value Proposals and Potential Benefits:

1. Personalized Public Relations
   Eight weeks of tailored PR management can provide a focused strategy for your brand, giving it the necessary spotlight in the global design sphere.

2. PR Consultancy
   With a professional publicist scrutinizing every detail of your public-facing information, you can rest assured that your brand and design are presented to the public and media in the best possible way.

3. Expert Guidance
   From enhancing your interviews to advising on your photo shoots, you have access to a professional publicist who knows what works best in the industry.

4. Proactive Pitching to Publications
   The service includes proactive outreach to relevant media outlets, saving you the time and effort of identifying, contacting, and pitching to these publications yourself.

5. Media Buying Management
   Navigating the world of paid media can be daunting; having a professional handle the negotiations and coordination can increase the effectiveness of your paid promotions.

6. Price Quotations for Editorial Coverage
   With quotations for up to 36 publications, you can make an informed decision about where to allocate your PR resources for the most substantial impact.

7. Time Efficiency
   Leveraging the Private Publicist Service can free up your time to focus on what you do best – creating remarkable designs.

8. Brand Credibility and Recognition
   A professionally executed PR campaign can elevate your brand's credibility and recognition in the design industry and beyond.

9. Increased Exposure
   The dedicated publicist will work towards maximizing the exposure of your award-winning design, potentially leading to broader recognition and more opportunities.

10. Networking Opportunities
    The service can open doors to influential media and potential collaborations, fostering valuable connections in the design industry and related sectors.

It's important to remember that the Private Publicist Service is an add-on and does not replace the comprehensive PR tools and guidance provided to all A' Design Award winners as part of the standard A' Design Prize. However, it can serve as a valuable supplement for those seeking a more personalized, hands-on approach to their post-award public relations strategy.