PepsiCo Design and Innovation secures the renowned A' Design Award

Como, Italy, April 28, 2022 /DESIGNPRWIRE/

A' Design Award and Competition is delighted to share that the packaging project Lay's Flavor Swap Influencer Kit by PepsiCo Design and Innovation became winner of the renowned A' Design Award at Packaging Design Competition Category.

Packaging Design Category A' Design Award Laureate

A' Design Award and Competition is pleased to announce that the packaging design Lay's Flavor Swap Influencer Kit by PepsiCo Design and Innovation became winner of the renowned A' Design Award in Packaging Design Category marked as a winner by the transnational referees of the A' Design Awards & Competitions among thousands of nominated works.

Insights on Lay's Flavor Swap Influencer Kit

PepsiCo Design and Innovation, the creator of the award winning packaging design Lay's Flavor Swap Influencer Kit says “For the swap, the Design Team combined the current Lay's bag design with the brand colors for each of the respective flavors: blue for Cool Ranch and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program. ” Learn more about the award winning design at: https://competition.adesignaward.com/design.php?ID=137246

The A' Design Award

The A' Design Award is a prestigious award given to top 20% percentile designs that demonstrates an exemplary level of greatness in design. Entries to the A' Packaging Design Awards are peer reviewed and anonymously judged by a grand jury panel of prominent academics, influential press members and established professionals. Nominated packaging designs are voted on pre-determined evaluation criteria to highlight only the best packaging design works. In addition to reaching top international media, A' Packaging Design Award winners are listed at World Design Rankings (worlddesignrankings.com), are highlighted at Design Classification (designclassifications.com) platform and are showcased at DesignMag.org which lists the best designs from all countries in all disciplines.

About A' Packaging Design Awards

A' Packaging Design Award aims to highlight the excellent qualifications of best packaging designs and greatest packaging design concepts worldwide. The A' Design Accolades are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. The ultimate aim of the A' packaging Design Competition is to create a global awareness for good design. To learn more about the A' Design Awards, please visit: http://www.whatisadesignaward.com

Relevant Website

Released by DESIGNPRWIRE at 2022-04-28 21:45:24

Contact Details for This Press Release
NAME   : Laura Sfiligoi
ADDRESS: A' Design Award & Competition SRL, Via Leone Leoni 32, 22100, Como, Italy.
EMAIL  : press@adesignaward.com
PHONE  : +39 031 4491953
FAX    : +39 031 4491918