Lay's Flavor Swap Influencer Kit Food Packaging by PepsiCo Design and Innovation |
Home > Winners > #137246 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Lay's Flavor Swap Influencer Kit PRIMARY FUNCTION: Food Packaging INSPIRATION: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz. UNIQUE PROPERTIES / PROJECT DESCRIPTION: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2022-02-25 21:49:50 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2021. |
||||
| AWARD DETAILS | |
 |
Lay's Flavor Swap Influencer Kit Food Packaging by Pepsico Design and Innovation is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Pepsico Design and Innovation's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
