The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers. The company operates within the contemporary art investment field. The naming had to express the business vision of freeing art investment. Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.

Feral Horses is a startup about to launch in Spring 2017. What we do is simple: we are creating an online trading platform to acquire and sell shares of artworks for investment purposes. We aim at providing a very comprehensive service that brings both liquidity and transparency and facilitates access to the benefits of art in a responsible and sustainable way.