The Pepsi x 7UP Chinese New Year LTO Cans feature a creative direction that features pop art illustrations and contrasts fluid and rigid shapes, depicting iconic visual elements that are unique to this celebration. These symbols - plum blossoms, fish, lanterns, firecrackers - are concealed within the beautiful, decorative pattern. The story behind the design unfurls as the consumer discovers symbol after symbol.

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose - our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. At PepsiCo design, we have a saying: "We're crazy enough to think we can inspire the future." This is what drives us in everything we imagine, develop and execute. Our goal is clear: to connect PepsiCo's beverage, snacks and nutrition portfolios, with today's hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touchpoints and regions of the world. We firmly believe design and design thinking are significant catalysts of innovation and growth that powers our global brands.