Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging by PepsiCo Design & Innovation |
Home > Winners > #64043 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Pepsi x 7Up Chinese New Year LTO Cans PRIMARY FUNCTION: Brand Packaging INSPIRATION: The Pepsi & 7UP Malaysia Chinese New Year Limited Edition Cans celebrate the spirit of the Chinese New Year with a series of 4 limited edition cans, designed to connect emotionally with consumers during one of the most traditional and important festivities of the year. The unique execution of these pop art illustrations, coupled with the limited time availability, made the Pepsi & 7UP CNY series one of the most desired items during the Chinese New Year celebrations. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The creative direction contrasts fluid and rigid shapes, depicting iconic visual elements that are unique to this celebration. These symbols-plum blossoms, fish, lanterns, firecrackers-are carefully concealed within the beautiful, decorative pattern. The story behind the design unfurls as the consumer discovers symbol after symbol. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Food, Beverage and Culinary Arts Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2018-02-13 19:47:42 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design & Innovation, 2017. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: PepsiCo Design & Innovation PROFILE: PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose - our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. At PepsiCo design, we have a saying: "We're crazy enough to think we can inspire the future." This is what drives us in everything we imagine, develop and execute. Our goal is clear: to connect PepsiCo's beverage, snacks and nutrition portfolios, with today's hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touchpoints and regions of the world. We firmly believe design and design thinking are significant catalysts of innovation and growth that powers our global brands. |
| AWARD DETAILS | |
 |
Pepsi X 7up Chinese New Year Lto Cans Brand Packaging by Pepsico Design & Innovation is Winner in Food, Beverage and Culinary Arts Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design & Innovation. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Pepsico Design & Innovation's Culinary Art Design?
You will most likely enjoy other award winning culinary art design as well.
Click here to view more Award Winning Culinary Art Design.
  |
 |
