Method partnered with San Francisco Ballet to design a new digital platform that encourages engagement with its audience through multiple touch points. The intention was to clarify the company’s story, provide inspiration through dance and attract a broader audience through education. The new online experience gives audiences the freedom to explore & appreciate the ballet through multiple lenses, while extending the same elegance you would find in a performance to some of the more focused tasks such as ticket purchase or donation.

San Francisco Ballet is America’s oldest professional ballet company and regarded as one of the most innovative in the world. The Ballet School provides training for dancers from around the world who would one day take the stage at SF Ballet and other top ballet companies. San Francisco Ballet has a decades-long track record of training dancers at the highest level of excellence. What makes the San Francisco Ballet unique and different from other schools in the US is that it produces a new generation of dancers. They are excited, athletic, confident, and able to perform any style from any choreographer.