Many people hesitate to try new things since they can't decide what to eat or wear. Stick n seek is inspired from the tendency of people to select things that are among their friends interests when they face new stuff in restaurants or stores. It uses RFID tags which are located under food dishes or on the clothes, allowing your friends to suggest you food or clothes to try. You can find the suggested items via the the app once you enter the place. Also, you can surprise someone by buying them a gift so he can come to the mentioned shop and find the secret gift there.

Soroush always keeps an open mind to state of the art trends and technologies to seek new opportunities in them. He is the Co-Founder and creative director of Vahidian Design, a company that mainly focuses on mobile app and service design in Mashhad, Iran. He oversees UI/UX development and business planning in his team and holds a master degree in industrial design from Azad art university of Tehran. Soroush’s works have earned himself in multiple awards like iF concept, Reddot, A’design award, etc. He is always passionate to use problem solving as well as storytelling approach in his projects and believes that a combination of both approaches would make a tasteful design and enhance emotional level in user. He is a well-rounded individual who enjoys kick boxing and fitness in his free time modify social Behavior and culture of use.

We formed Noghteh Design in 2016. As a group of young designers, Our primary focus is on daily products that people use, to find out their errors so can offer a user friendly, understandable, fun and easy to use solutions which can be better handled. sustainability is an essential factor in most of our projects in aspect of energy and material consumption along creating added values in products.