Airy is Hitachi’s mobile X-Ray system and developed to be a reliable partner for female operators to provide strong support. The brochure is created to communicate how excellent airy is as a partner for female operators briefly. Created a friendly atmosphere by using soft pastel colors to make female operators feel easy to take a look at.

Originally founded as Nippo in 1955, an advertising agency TBWA JAPAN merged with a creative/printing company E-GRAPHICS which has spun out from NISSAN MOTORS’ advertising division to create E-GRAPHICS COMMUNICATIONS. E-GRAPHICS COMMUNICATIONS is Full-service Advertising/Creative/Printing agency. Each part complementing each other with their experienced knowledge and skills to meet customers’ needs seamlessly from its planning to actual execution.

・Corporate Name: Hitachi, Ltd. (Kabushiki Kaisha Hitachi Seisakusho) ・Headquarters: 6-6, Marunouchi 1-chome, Chiyoda-ku, Tokyo, 100-8280 Japan ・Management: Toshiaki Higashihara, Representative Executive Officer, President & CEO ・Capital: 458,790million yen (as of end of March 2016) ・Number of employees: 37,353 (as of end of March 2016) ・Consolidated number of employees: 335,244 (as of end of March 2016)