Originally the project started with an ordinary dental floss plastic packaging design when the team realized how much waste this segment created and started to rethink their approach. The idea was to create an eco-friendly packaging that could be reused by refilling the filament. Yet, this only made sense if people were able and willing to keep the box for a longer period of time. The aim was to design a Zippo-like experience, a Design that worked well, looked great and could go everywhere, turning an environment-friendly idea into a loved accessory.

We are a multi-disciplinary strategic design studio based in Bangkok, Thailand. We work internationally for small and corporate clients from Southeast Asia and greater China. We shake up creativity to inspire ideas and transform businesses with value driven design.

Herbaliste is a Premium Brand that pioneered professional herbal products in the oral and personal care segment. The Herbaliste brand stands for the best of both worlds, a blend of natural goodness and modern research. We believe in creating products that help people help themselves from inside out and nurture a lifestyle of natural well-being based on traditional Thai elements. Herbaliste is a sub brand of Twin Lotus, Thailand’s most iconic herbal toothpaste sold in Thailand, China, South East Asia, Germany and Russia.