Hoist is a 'true' isotonic beverage, and prides itself on this distinction, as competitors are hyper- or hypo- tonics, and thereby less effective in rehydration. Hoist was in a short, stout package that was not intended for beverage at all, and was rigged to accommodate the product. The brand picked up steam in the medical community, but wasn't competing as desired in the consumer space. Wanting to be a stronger contender (with growth potential) on the sports drink shelf, they engaged us in a redesign. We redesigned the primary pack (bottle), and updated their branding as well.

Damien Moyal is Senior Design Lead for ScorCreative, the design studio located at Amcor Rigid Plastics R&D Center. As such, he drives design that is technically informed, brand-savvy, and poised for success. With access to the full complement of Amcor's renowned innovation and technical expertise, Damien and the design studio are able provide meaningful, sustainable and high-performance packaging solutions to consumers across the Americas.

ScorCreative is an award-winning structural design studio. An agency dreamed up by Amcor Rigid Plastics, it’s safe to say we’ve got more than a slight love for and inclination toward plastics packaging, namely for food, beverage, spirits and personal care. We’re a multidisciplinary studio teeming with passion for great lines, growing brands, compelling stories, and (most of all) surprising, strategic problem solving. Our designers bring mojo from a vast array of backgrounds - from automotive and furniture design to brand architecture and interior design - and are redefining the culture, model, and expectations of a supplier-based design firm. And having an all-access pass to Amcor’s R&D facilities and expertise means our designs not only work for the brand and consumer, but are chock full of industry-leading innovation and performance technology.