The ambition of this design is to merge ancient Egyptian history with the futuristic fluid methodology of design. It is a literal translation of Egyptian most iconic religious tool into a fluid form of street furniture that borrows the characteristics of the flowing style where no specific shapes or design is advocated. The Eye represents both the male and female counterparts in the procreation of God Ra. The street furniture hence is presented in a sturdy design symbolizing masculinity and strength while its curvaceous looks portray femininity and gracefulness.

Dalia Sadany is an architect and award-winning designer from Alexandria, Egypt. She started her architecture and multidisciplinary design studio in 2006 winning 11 awards in a span of 4 years. She specialises in commercial office and custom product design with projects in Egypt, UAE and Saudi Arabia. In 2014 she was elected President of the International Association of Designers (IAD) headquartered in Como Italy. A year later she established #AsdaAssociation, Egypt’s first nonprofit Design Hub responsible for developing several cultural initiatives like Cairo Design Biennale; Future of Young Egyptians (FYE); Face of Egypt; and Egypt Educational Design Initiative.

Dezines Dalia Sadany Creations is an award-winning design house providing architecture, interior design and landscape design services as well as Design-Build turnkey solutions with its sister companies specialized in high-end interior finish contracting as well as bespoke custom furniture & lighting design and production.