The challenge of this packaging design project was to think about how to present on the packaging the result that Sinten Coffee Roastery is proud to provide customers with the freshest taste, the aroma of roasted coffee beans. So in order to seamlessly integrate the brand message into the visual identity, the designer found inspiration from the laws of nature through analysis and deconstruction. The perfect proportions that take full advantage of premium coffee are presented with lines, making it more visually appealing.

Louis Yiu is the founder and creative director of A.S.M.D. creations that is based in Taipei. He has extensive experiences in diversified design expertise including brand and logo design, visual communication and packaging design, and his work has received numerous international design awards along his career path. His dedication and passion in design industry will drive him to keep open-minded for any possible changes and challenges.

SinTen Coffee Roastery is located in Kaohsiung and is one of Taiwan's coffee roasting brands. SinTen Coffee Roastery takes "using the most professional roasting technology to share with you the taste of specialty coffee from all over the world" as its mission and makes full use of the new retail model of the mobile Internet to create high-quality products and services. Let customers enjoy the taste of a good cup of coffee.