World Vision, born in the ruins of the Korean War, underwent a historical transformation from a recipient of aid to a giver. Drawing inspiration from the word history, accumulated over 70 years, the concept is expressed through Belief, Unity, Integration, Life, Dream: B.U.I.L.D. On the cover, typography is utilized to stack letters, forming an intuitive graphic element. Upon opening the book, transparent film overlays on the pages create intrigue, and perforated designs between each chapter, shaped into specific forms, showcase the faces of children, adding an element of fun.
The flowerway is a graphic design studio centered around branding, visual, editorial, and video design. Operating projects in both Seoul and New York, we delve into various areas based on design. Inspired by Paul Rand's quote, "Good design doesn’t date. Bad design does." we aspire for our design outcomes to be cherished by many, regardless of the passage of time. To achieve this, we continuously contemplate design quality and creativity.
In 1950, World Vision began with the compassionate hearts of Bob Pierce, a missionary, and Pastor Han Kyung-Jik. Pastor Bob Pierce, who served as a missionary and war correspondent during the Korean War, opened the International World Vision office in the United States in 1950 to assist Korean war orphans and widows who had lost their husbands. His prayer, "Break my heart for what breaks Yours," continues to resonate as the spirit of World Vision, helping marginalized children worldwide for over 70 years.