The brochure kit is designed for RE MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.

Sang Ryu is an Assistant Professor of Visual Communication at the University of Oklahoma. He received his B.F.A. in Advertising from Art Center College of Design, M.F.A. in Design from Virginia Commonwealth University, and Ph.D. in Design from the University of Edinburgh. He has (co)authored, peer-reviewed, and presented papers in international journals and conferences. He practices in design consultation, leading commissioned and funded projects from across private and public bodies. His research interests include the development of codesign methods and approaches to address socially "wicked" problems and critical change.

RE/MAX Daelim is a franchisee of one of the largest real estate franchises, Real Estate Maximums (RE/MAX), in South Korea. Established in Yeouido, Seoul, in 2022, RE/MAX Daelim manages commercial and residential property transactions and provides leasing, distribution, and operations services. RE/MAX Daelim networks with over 40 franchisees and more than 400 agents nationwide to offer real estate solutions for the client's needs.