RE MAX Daelim Brochure Kit by Sang Ryu |
Home > Winners > #155961 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: RE MAX Daelim PRIMARY FUNCTION: Brochure Kit INSPIRATION: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks. OPERATION / FLOW / INTERACTION: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file. PROJECT DURATION AND LOCATION: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023. |
PRODUCTION / REALIZATION TECHNOLOGY: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder. SPECIFICATIONS / TECHNICAL PROPERTIES: 210 x 297 mm TAGS: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu RESEARCH ABSTRACT: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation. CHALLENGE: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts? ADDED DATE: 2023-11-26 14:57:11 TEAM MEMBERS (1) : IMAGE CREDITS: Sang Ryu, 2023. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: RE/MAX Daelim PROFILE: RE/MAX Daelim is a franchisee of one of the largest real estate franchises, Real Estate Maximums (RE/MAX), in South Korea. Established in Yeouido, Seoul, in 2022, RE/MAX Daelim manages commercial and residential property transactions and provides leasing, distribution, and operations services. RE/MAX Daelim networks with over 40 franchisees and more than 400 agents nationwide to offer real estate solutions for the client's needs. |
| AWARD DETAILS | |
 |
Re Max Daelim Brochure Kit by Sang Ryu is Winner in Print and Published Media Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Sang Ryu. · Click here to register inorder to view the profile and other works by Sang Ryu. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Sang Ryu's Print Design?
You will most likely enjoy other award winning print design as well.
Click here to view more Award Winning Print Design.
  |
 |
