High-quality beer deserves packaging with a compelling narrative, and this is our understanding of the design for this series of beer packaging. To achieve this, we created a storyline for a set of four beer flavors, which serves the illustrations on the packaging. The narrative unfolds from origin to heritage, ultimately bringing the beer across the seas to its current location, creating a cohesive storytelling framework for the brand. Throughout the design process, we made repeated revisions to the characters and details within the visuals, resulting in an unparalleled final product.

I'm an ordinary mid-age man who's born in Northern part of China, moved to UK at the age of 16, and now moved back to China with my family after 22 years away. My major achievement I would said is to raise up 2 kids with my wife happily and healthily. For me loving my life, to be a positive influent among friends and church, makes me feel blessed and powerful.

China Qingdao Eidon Avec Beer Ltd is a brand-new craft beer production company. After accumulating years of experience in brewing beer for other brands, the company established its own brand of beer in 2022. The company aims to leverage its best beer recipes to introduce a premium series of beers to the mid-to-high-end market. Therefore, they have commissioned our design team to create a set of elegant and culturally rich packaging tailored specifically for this series of beers.