Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave Sottos Family an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the Sottos Family espresso coffee brand.

Andromachi Kakava is the founder of AbcDesign. Her career began with flexographic clichés and evolved to creative advertising, logo creation, photography, and print design. Her education and hands-on experiences led to a blend of strategy and creativity, laying the foundation for her work. Twenty-five years ago, she assembled a team of passionate professionals, and today, AbcDesign is known for their captivating and always resonating aesthetic. Since receiving multiple international awards, their projects stand as a testament to their deep understanding of the product and market dynamics. Committed to learning and adaptation, AbcDesign’s perspective of impactful design keeps elevating brands to greater heights.

Abc Design is an independent, award winning design studio based in Athens that offers a wide range of design services, specializing in branding, packaging design and advertising services. For years now we have enjoyed working with some prestigious companies in the Greek market. Aiming for the best results, we use our expertise to create brands that customers can relate to, and stand the test of time.