Hearing Extraordinary Dream logo fully utilize the pictographic nature of Chinese characters. For the logo design of a music-related company, the central concept revolved around sound and audio sources. The textual elements were crafted using visual elements symbolizing ear and sound waves. By incorporating the characteristics of pictographic characters, the goal was to create a logo type resembling an emoji, allowing people to grasp the company's business to some extent even without reading Chinese characters.

Alex Li (Qiuyu Li), born in Beijing, China in 1992, arrived in Japan in 2013. After obtaining a Bachelor's degree in Information Science, he pursued his research in design under the guidance of Prof. Yoshimaru Takahashi, In 2024, obtained a Doctorate in Fine Arts. That same year, joined TOMBO Inc., a design firm based in Osaka. With a strong interest in the design principles of 20th-century constructivism, Alex aims to revitalize traditional constructivism by incorporating East Asian aesthetics and exploring new possibilities. His experimental results have garnered numerous awards both domestically and internationally. A member of prestigious organizations such as the World Design Consortium (WDC), International Association of Designers (IAD), International Design Club (IDC), and Alliance of International Business Associations (AIBA), Alex actively engages in these communities, contributing to their missions and initiatives.

HEDD(Hearing Extraordinary Dream Inc.) established in 2018, is a professional team dedicated to providing lighting and sound design and technical support services for various live houses, fixed performance venues, music festival performances, and live events.