Hearing Extraordinary Dream Logo by Qiuyu Li |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Hearing Extraordinary Dream PRIMARY FUNCTION: Logo INSPIRATION: Chinese characters originally appeared in the form of pictographic characters, representing and simplifying the shapes and features of surrounding objects. When designing the logo, the rich history of Chinese characters was revisited and combined with a music-related company. Further research was conducted into the character elements within Chinese characters that are related to music, particularly those associated with "sound" and "auditory perception," such as the character for "ear." By incorporating these pictorial elements into the logo design, this fusion of inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms. This logo design of a music-related company, the design concept revolved around "sound" and "audio sources." The design elements were crafted using visual elements symbolizing "ear" and "sound waves." By incorporating the characteristics of pictographic characters, the goal was to create a logo type resembling an emoji, allowing people to grasp the company's business to some extent even without reading Chinese characters. This inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo, combining the rich history of Chinese characters with the music industry. OPERATION / FLOW / INTERACTION: This logo is primarily intended for print materials, including all paper media and clothing such as shirts. Typically, the logo is designed in black, but the color can be modified to white, yellow, or other colors depending on the usage. For example, when printed on a black shirt, the color should be changed to white, and if a more vibrant appearance is desired, it can be changed to yellow or other colors. When used on a white or other light-colored background, the logo remains predominantly black but can be adjusted to different colors based on specific circumstances. PROJECT DURATION AND LOCATION: The project started in January 2023 in Osaka Japan and finished in May 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms. SPECIFICATIONS / TECHNICAL PROPERTIES: The logo is CMYK color model. The logo is prepared in two shades of black color and one white color. According to the circumstances, it can be changed to colors other than black and white. To ensure the logo's visual recognition, it is recommended to have a minimum height of no less than 15mm. TAGS: Design, Typography, Logo, Logo Type. RESEARCH ABSTRACT: Before creating the logo, it's important to investigate the development and morphological evolution of Chinese characters as cultural and civilizational symbols. The correlation between character form and visual elements, as well as the principles behind Chinese character creation, greatly inform the logo design process. CHALLENGE: The main challenge during the design process was a slight deviation in the initial concept compared to the client's understanding. Initially, the client seemed to prioritize a purely commercial logo that was easily recognizable, without fully appreciating the cultural significance and value of text. ADDED DATE: 2023-06-04 11:03:21 TEAM MEMBERS (1) : QiuYu Li IMAGE CREDITS: Image #1: Creator QiuYu Li, Hearing Extraordinary Dream, 2023. Image #2: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023. Image #3: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023. Image #4: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023. Image #5: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023. PATENTS/COPYRIGHTS: Copyrights belong to QiuYu Li, 2023. |
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| Visit the following page to learn more: https://x.gd/MwzqQ | |||||
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NAME: Hearing Extraordinary Dream Inc. PROFILE: HEDD(Hearing Extraordinary Dream Inc.) established in 2018, is a professional team dedicated to providing lighting and sound design and technical support services for various live houses, fixed performance venues, music festival performances, and live events. |
| AWARD DETAILS | |
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Hearing Extraordinary Dream Logo by Qiuyu Li is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Qiuyu Li. · Click here to register inorder to view the profile and other works by Qiuyu Li. |
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