Koopmans asked Rebrandt to communicate the breadth of the range more clearly. The word "print shop" no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language but also a strategic marketing instrument that communicates the wide range of products they can offer. Ruud Winder, head of design Rebrandt, wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.

In 1995, Ruud Winder graduated from the Gerrit Rietveld Academy in Amsterdam. After graduating, Winder founded design agency GRAS. In a short time GRAS became an Award winning internationally oriented agency making guerrilla marketing, book design, films, websites, apps and (re)brandings. In 2015 Winder developed a unique approach to developing new names and brands. This "Rebrandt® Program" method eventually grew to a rebranding of bureau GRAS to Rebrandt®, with which he build and renovates brands with his team. www.rebrandt.com

Rebrandt has been a 100% remote agency with independent branding experts for more than 15 years; designers, programmers, copywriters, illustrators, photographers, stylists, DTP specialists and marketing strategists all at the highest level. A team of experts with a special chemistry, who have been working together fruitfully for many years. The REBRANDT remote network is not limited to the Netherlands with a widely spread network of specialists all over the world, useful for all kinds of international projects.