Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.

I am a Creative Director and Brand Designer with a broad range of skills. I had the pleasure to work for international clients, blazing start-ups, and fast-paced agencies, working in-house, as a freelancer, and as a consultant. I have strong strategic skills and the ability to drive multi-disciplinary teams and head offices towards the same goal. I am confident, approachable, honest, and open to dialogues. I am always eager to learn and pay back the next generation of creatives with my experience.

The Bank of England is the central bank of the United Kingdom. Its been founded in 1694 and it became an independent public organisation in 1998. Its function is to maintain monetary and financial stability, issue banknotes, and store gold. The Bank is one of eight banks authorised to issue banknotes in the United Kingdom, has a monopoly on the issue of banknotes in England and Wales, and regulates the issue of banknotes by commercial banks in Scotland and Northern Ireland. As a regulator and central bank, the Bank of England has not offered consumer banking services for many years, but it still does manage some public-facing services such as exchanging superseded bank notes.