Their design on escaping from old-fashioned realism, using a more modern abstract design. The sharp straight line of the bottle body, sliced by blade. Regarding the brand design, they removed everything except for the most important calligraphy font Niu (Ox). Extending the last stroke emphasizes the Chinese meaning of Niu (a slang for awesome) till the end.

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.

Just like the Horoscope, every Chinese person has love for the Zodiac. Niu Lan Shan is one of China's leading liquor brands.