This visual is making an attempt to support the local restaurants in the community, an experience which many people missed during quarantine. The designer aims to provoke people's desire for tea and food pairing when they order a food take-out and displaying what a great eating experience looks like. The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market.
Hi I’m Min Huei. A multidisciplinary designer with a deep background in graphic design building delightful user-centric experiences and meaningful identities. Most recently, I was a Lead Designer at Gong cha where I designed digital experiences that created emotional connections and social value.
Gong Cha is a tea drink franchisee headquartered in Kaohsiung, Taiwan. In 2017, 70% of ownership was sold to Euiyeol Kim, owner of Gong Cha Korea, Gong Cha's Korea franchisee, with private backings. In 2019, TA Associates agreed to provide growth investment to Gong Cha.