Support Small Business Poster by Min Huei Lu

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DESIGN DETAILS
DESIGN NAME:
Support Small Business

PRIMARY FUNCTION:
Poster

INSPIRATION:
Due to the COVID-19 pandemic, many small businesses have had negative monetary impacts. These businesses require support which in-turn supports the local economy. During these unprecedented times, Gong Cha is making an attempt to support the local restaurants in the community.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take out, helping local restaurants while also providing individuals with a great eating experience at home.

OPERATION / FLOW / INTERACTION:
Gong Cha California collaborates with many local mom-and-pop restaurants as well as local food chain brands like poke-bowl, and Ike's sandwiches in California. The three months "Support small business campaign" poster was posted in all the California stores, local restaurants, and on all the social media platforms.

PROJECT DURATION AND LOCATION:
The project started in August 2020 in San Francisco and the "Support Small Business advertising campaign" finished in November 2020 in California.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Designed in Adobe illustration, printed on letter size poster paper. Implemented on all kinds of social media like Facebook, Instagram, and Website.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Poster: 8.5"x11" Instagram: 1080px X 1080px Facebook/Website Banner: 820 px X 312 px

TAGS:
Visual design, illustration, food, drinks, boba tea

RESEARCH ABSTRACT:
Gong cha design lab spearheads the design research, ideation, execution, and implementation. The designer started from research articles and blogs online, conducted three 1-on-1 interviews and online surveys, and based on the interview data I learned that many foodies love pairing different kinds of food with different kinds of drinks. A deeper understanding of consumers ' eating habits helps develop the concept for the "Support small business" campaign.

CHALLENGE:
Gong cha design lab learned that consumers like pairing sweet desserts with tea and pairing food like pizza or noodles with milk tea. The challenge is to showcase many different kinds of food with drinks without overwhelming the audience visually. After a few rounds of sketch and iteration, the best solutions are to use illustration to present different food categories, using real photos to show visual contrast.

ADDED DATE:
2021-02-25 15:42:09

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1,2,3,4,5: Photographer: Gong cha USA CA, LLC
Creator: Min Huei Lu ( Gong cha USA CA/ Lead Graphic designer ), Support small business, 2020.

Visit the following page to learn more: https://tambourine-lime-7869.squarespace.com/ support-small-b


CLIENT/STUDIO/BRAND DETAILS
NAME:
Gong cha

PROFILE:
Gong Cha is a tea drink franchisee headquartered in Kaohsiung, Taiwan. In 2017, 70% of ownership was sold to Euiyeol Kim, owner of Gong Cha Korea, Gong Cha's Korea franchisee, with private backings. In 2019, TA Associates agreed to provide growth investment to Gong Cha.



NOMINATION DETAILS

Support Small Business Poster by Min Huei Lu is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Support Small Business Poster by Min Huei Lu is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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COMMENTS
Giulia Esposito Comment #13683 on December 27, 2022, 3:39 pm
I am in awe of this "Support Small Business" Poster. The way the designer has fused together vibrant colors and creative typography leaves me inspired. I love how the message is so succinctly conveyed in a visually pleasing manner. It's a poster that demands attention and is sure to leave a lasting impression. The designer has done a fantastic job and I am sure this work will be appreciated and remembered for years to come. Congratulations to Min Huei Lu for this well-deserved A' Design Award!
Adam Harris Comment #81762 on January 4, 2023, 8:57 am
This award-winning work, Support Small Business, is a remarkable example of good design! The poster perfectly captures the unique properties behind the brand and its mission to support the local economy. The creative approach to illustrating the different types of food and drinks with no visual overwhelm is truly impressive. The research and interviews conducted to develop this concept stand out, and the designer deserves a great round of applause for the successful execution of this work. Congratulations!
Chloe Turner Comment #88537 on January 4, 2023, 2:50 pm
I am absolutely in awe of the stunning work titled "Support Small Business" by Min Huei Lu that just won the A' Design Award. This piece is truly inspiring and moving. The concept of supporting small businesses in the face of the COVID-19 pandemic is one that resonates with many people, as it is so important for the local economy. The poster is incredibly clever, as it cleverly captures the essence of the message while at the same time being visually appealing. I am so impressed with the beauty of the design and the thought that went into the making of this powerful piece. Kudos to Min Huei Lu for this outstanding work!
Mark Allen Comment #90238 on January 4, 2023, 4:44 pm
This award-winning work is an outstanding example of creative and high quality Graphic, Illustration and Visual Communication Design. The designer successfully used illustration to present different food categories and real photos to show visual contrast, creating a unique and impactful campaign to support small businesses during these unprecedented times. The execution of this design is truly remarkable and deserves to be celebrated!
Elisabeth Clark Comment #91456 on January 4, 2023, 6:05 pm
I'm absolutely in awe of Min Huei Lu's work "Support Small Business" and their immense success with the A' Design Award. This work is a great example of how design can be used to make an impact in the world, especially during times of difficulty. The research and ideation behind this work is truly inspiring and I'm sure it will make a huge difference in the lives of many small businesses. Bravo to Min Huei Lu for their amazing accomplishment and for their commitment to making a difference in the world!

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