The book is about the history of graphic design. Designer want to engage audience in a more dynamic narrative experience and help them at the same time to understand the book more easily. In order to hold audience's interest, adding interactiveness to the book, designer make the book look like have long history as cultural relics, this book attempt to guide the audience to wear dust prevention gloves and take up brush and magnifier, act like archaeologist to research the history. It is a book that requires the audience's actions and also to be handled and experienced.
Chen Yuchen, designer, once studied at Nottingham Trent University and currently lives and works in Shanghai and London. In 2018, He founded the creative agency Absolutely Shock You Studio in Shanghai which provided customers with brand design, visual system and art guidance services. His work encompasses graphics and identity, products and packaging, exhibitions and campaigns, websites and digital experiences, advertising and communications, books and printed matter design, and more. Becoures of his unique approach of sharp strategic knowledge, combined with acute sense of aesthetics, he has won client’s recognition and numerous international and domestic awards.
Absolutely Shock You is a creative agency based in Shanghai, China and offering design solutions in fields of publication, art, architecture, film, music, etc. Our work encompasses graphics and identity, products and packaging, exhibitions and campaigns, websites and digital experiences, advertising and communications, books and printed matter design, and more. Thanks to its unique approach of sharp strategic knowledge, combined with acute sense of aesthetics, we won client’s recognition and numerous international and domestic awards.