Isy Music Festival is an ultra large music festival in China. Every year, Isy organizes this global carnival with the tropical atmosphere of Hainan Island. Isy 2019 NYE has created a new set of IP— “Deer Man” —from the legendary design of the sea, sky, and mountains in Sanya, China, and integrated the story of love and natural power into its iconic stage design, making it the most Innovative music festival in China.

In a more diverse social environment, more fragmented media, faster science and technology, will constitute a communication design challenge.

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