ISY Sanya International Electronic Music Festival by Chengfu Wang, Gaokang Dong and Jian Qu |
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| DESIGN NAME: ISY Sanya International Electronic Music PRIMARY FUNCTION: Festival INSPIRATION: ISY3.0 joins hands with the Fireworks Theatre to make music and fireworks resonate together. ISY is to tell you that not every music festival has a top fireworks show. Mountains, green undulating fireworks depict the shape of mountains in the night sky, matching the lights and the large screen of the stage. It is as if magnificent mountains are before eyes. UNIQUE PROPERTIES / PROJECT DESCRIPTION: ISY Music Festival is an ultra large music festival in China. Every year, ISY organizes this global carnival with the tropical atmosphere of Hainan Island. ISY 2019 NYE has created a new set of IP “Deer Man” from the legendary design of the sea, sky, and mountains in Sanya, China, and integrated the story of love and natural power into its iconic stage design, making it the most Innovative music festival in China. OPERATION / FLOW / INTERACTION: ISY3.0 joins hands with the Fireworks Theatre to make music and fireworks resonate together. ISY is to tell you that not every music festival has a top fireworks show. Mountains, green undulating fireworks depict the shape of mountains in the night sky, matching the lights and the large screen of the stage. It is as if magnificent mountains are before eyes. Sea, blue expansive fireworks, depicts the shapes of marine life for you. The fireworks make the waves of the sea magnificent and vivid. Sky, the birds’ freedom is shown by fireworks and display their wings straight up 90,000 miles, which perfectly illustrates the unruly pursuit of Ravers. PROJECT DURATION AND LOCATION: 2020.01.01 sanya china FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: This isy3.0 has created an amazing space-time futuristic stage in the inheritance, providing a nearly surrounded immersive stage experience for river, top-level presentation of closed-loop sound field and lighting effect, and interaction between artists and river, which has ignited all the hot and restless DNA in this cross university. Isy3.0 presents an unforgettable immersive audio experience to music fans as the first gift of the new year. In the burst of the electric melody, led the audience to open fire, together in the dynamic sound wave to meet the new and hot 2020. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Magic, mystery, gorgeous, music, future RESEARCH ABSTRACT: The biggest highlight of isy3.0 is the perfect combination of immersive stage with a sense of science and technology, grand fireworks ceremony, hundreds of UAV performances and isy custom show, creating a world-class new year resort label. Isy is the most unique world-class New Year Carnival experience of young. Isy3.0 fireworks show combines the full vision of a new brand, connecting music and fireworks special effects. At the same time, fireworks are perfectly combined with large screen performance in terms of color, design and arrangement, presenting a 3D visual feast for the audience. With a longer discharge time, it will be the best fireworks discharge in China. CHALLENGE: Isy3.0 continues the theme of "love" and runs through the concept of shining love. This music festival continues to focus on the four story lines of "mechanical forest-d planet", "journey of exploration", "gate of time and space" and "rebirth", and combines the depth of vision, hearing and touch of the main stage of the gate of time and space to tell the story of deerman's search for "love" on the earth for music fans. The story of Luren is regarded as the spiritual core of isy brand, which fully interprets the strong relevance among the grand ceremony, city, culture and tourism. ADDED DATE: 2020-11-28 15:39:24 TEAM MEMBERS (5) : wang chengfu, dong gaokang, qu jian, bai mudi and wang yanmei IMAGE CREDITS: wang chengfu/dong gaokang/wws/2020 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: WWS (BEIJING) CULTURAL PROPAGATION CO.,LTD PROFILE: WWS has a complete creative work chain from brand strategy, brand design, brand production to brand communication strategy and implementation. Its core service is to help customers build an excellent brand system, help more brands to shape international brand image and establish their own in the world through scientific and effective international working methods and brand management Brand image and temperament. Founded in 2007, WWS brand creativity is headquartered in Beijing, with branches or resident offices in Shanghai, Tianjin and Xi'an. WWS has collected many talented elites and provided more than thousands of brand and design services for 300 domestic and international customers, involving various industries and fields. The king united with WWS to believe in professional strength and pursue the spirit of the highest. With professional brand strategy and design strength, we can help customers create brand competitiveness beyond competitors, help customers understand development opportunities, enhance brand equity and achieve brand value. WWS is the advocator of brand design and visual identity developing into strategic business tools. In the field of brand consulting and design, WWS is generally recognized at home and abroad. The services provided by Kingway WWS include brand design strategy, design, naming, interactive programming and research services to assist customers around the world to establish, update and strengthen their brand effectiveness. Since its establishment for more than ten years, WWS has gradually become a company specializing in brand design and brand building. Today's King United WWS has rich experience, and master and understand the dynamics of local partners, to provide hundreds of customers with complete brand design expertise. WWS Design Consulting Co., Ltd. specializes in corporate image, brand packaging and design, and assists brands, companies and groups in positioning, designing and implementing their identification system, so as to solve various problems that may exist in business and image communication. Founded for more than 10 years, the company has the best professional talents, proficient in brand building, brand communication and other professional work, standing in the customer position, providing the best service with team spirit. In the field of brand consultant and design, WWS company has made outstanding achievements and won the recognition of domestic and international customers. It is the first time to create brand appearance management, and pursues the creative concept of "look first". WWS provides comprehensive brand creation and management services for customers, establishes its brand strength, and effectively expresses its superiority and uniqueness. |
| AWARD DETAILS | |
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Isy Sanya International Electronic Music Festival by Chengfu Wang, Gaokang Dong and Jian Qu is Winner in Event and Happening Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Chengfu Wang, Gaokang Dong and Jian Qu. · Click here to register inorder to view the profile and other works by Chengfu Wang, Gaokang Dong and Jian Qu. |
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