Located in the historical district of Linyi, Linyi CR Land Center will be one of retail-led development adding to the thriving CR Land portfolio. The design aims to deliver a next generation urban complex for the city. The main concept is inspired from Linyi`s culture of kite flying both the form and the movement in flight, and interpreted it throughout the landscape, exterior, interior and down to the way finding. This is been seen throughout the facade where a collage of diamonds are manipulated to create a uniquely memorable tapestry of movement and vitality.

China Resources Land Limited is a strategic business unit responsible for city construction and operation under China Resources Group, a Fortune Global 500 company, and is also a front-runner of comprehensive urban investors, developers and operators in mainland China. It covers a wide range of business: residential development, investment property, urban redevelopment, property management, senior housing, leasing apartment, industrial funds, industrial property, cultural sports and educational property, cinema, construction, decoration, electromechanical and furniture etc. CR Land was established in 1994 via reconstructing. In 1996, it was listed in Hong Kong Stock Exchange and included in the Hong Kong Hang Seng Index constituent stocks in 2010. The “2 + X” business model adopted by CR Land dictates that CR Land stays committed to its major lines of business, including development property and investment property. Besides, CR Land will expand and transform its business to integrate resources and cultivate new growing points for more benefits. CR Land champions “integrity, performance-oriented, people-oriented, innovation and development” as its values, sticks to the brand philosophy of "better quality better city" , works to transform cities with high quality products and services, and endeavors to create value for every inch of land with great insight and professional competence. Customer-oriented, CR Land seeks to provide its customers with quality services by cultivating a talent pool with good management and an enabling business environment. This means CR Land will take the lead in changing urban lifestyles with a quality-oriented strategy. Ultimately, it will promote regional economic growth and contribute its due share to transforming cities.