Profile: Masafumi Nakada

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About Masafumi Nakada : I'm Apparel Product Planning Manager in MIZUNO CORPORATION(THE NETHERLANDS).

I have experience of product planing for running apparel for more than 10 years.

Running is unique because we play it with belongings.
That's why runners say pocket is really important.

But I thought each sports brand don’t focus on pocket since not many sports are played with belongings.

It looks like blue ocean.
Consumer wants it but nobody makes it.
It means we Mizuno still have possibility to make innovative pocket if we focus on it.

I tried to be a specialist of pocket to bring the amazing product to runners.
STATEMENT OF ART:
Design is Hospitality. Good design makes receiver comfortable. It provides both emotional and logical benefits.

ORGANIZATION:
MIZUNO CORPORATION(THE NETHERLANDS)

NON-DESIGN OCCUPATION:
Manager, all other services Management, direction

EDUCATION:
2009, Graduated from University in Japan

EXPERIENCE:
2009-2014, Mizuno Corporation(Japan, Hiroshima branch)
2014-2016, Mizuno Corporation(Germany, EMEA headquarters)
2016-2023, Mizuno Corporation(Japan, Global headquarters)
2023-, Mizuno Corporation(Netherlands, EMEA headquarters)

PRIVATE EXHIBITIONS:
No experience

MIXED EXHIBITIONS:
No experience

EVENTS:
No experience

AWARDS:
2022 GOOD DESIGN AWARD, Japan

PRESS APPEARANCES:
2022, Multi Pocket Shorts, 2022 GOOD DESIGN AWARD, Japan
https://www.g-mark.org/en/gallery/winners/10853

ACADEMIC PUBLICATIONS:
No experience

BOOKS:
No experience

ACCOLADES:
No experience

LANGUAGE SKILLS:
English, Near Native, TOEIC score 885

COMPUTER LITERACY:
Adobe Illustrator, Basic

COLLECTIONS:
No experience

JURY MEMBERSHIPS:
No experience

HOBBIES:
Doing and Watching Sports

CLIENTELE:
2014-2016, Russia volleyball national team, Product planning for game kit and so on.
2015-, Professional tennis players, Product planning for grand slam game kit and so on.
2021, Japan and France judo national team, Product planning for Tokyo Olympic game kit and so on.
2021, Japan and Dominican Republic volleyball national team, Product planning for Tokyo Olympic game kit and so on.
2021-2022, Honolulu marathon, Product planning for race tee, volunteer uniform and so on.

WEB SITE:
www.mizuno.com

PORTFOLIO URL:
https://www.g-mark.org/en/gallery/winners/10853

REGISTRATION DATE:
2024-01-02 10:40:34

COUNTRY/REGION:
Netherlands

ACCOUNT TYPE:
Enterprise

Awards received by Masafumi Nakada


Multi Pocket Shorts Europe Running Shorts

A' Design Award Winner for Sporting Goods, Fitness and Recreation Equipment Design Category in 2023
Masafumi Nakada - Mizuno Corporation for Mizuno Corporation



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