About Verónica Vicente Ruiz : Verónica Vicente Ruiz is a graphic designer specialized in the food industry, specifically in rebranding and packaging. She mentors professional graphic designers and is an associate professor at Cesine University Center. She graduated in BB.AA. from the University of the Basque Country and with a master's degree in MBA & specialization in marketing. Winner of a bronze PENTAWARDS, International Packaging Design Award in the category of sustainable food packaging, winner of an ANUARIA National Design Award, selection for best product logo, and winner of three ARCAPACK National Packaging Design Awards, two selections better food packaging and better "ecofriendly" packaging, reduction of materials, recyclable, sustainable production, respect for the environment. Art director and founder of Veralidad studio, before creating her own studio, Verónica was co-founder of Que tono de verde. Verónica is responsible and professional. Very organized and practical. Loyal to my clients. She is very optimistic and that makes her see the good things in others, but at the same time she is realistic, she does not see unicorns or everything in pink. She never lies, she believes that lying discredits whoever does it. Verónica is an affectionate and empathetic person, for whom it is very easy to put myself in the shoes of others. She has so many ideas, her mind is constantly flowing. Until recently she thought that she was not very creative, but it is not true, she is very creative, she uses creative thinking in her day to day and has a creative personality that makes it easy for her to process and reformulate information to apply different solutions. She loves her work, she is not an automaton, she gets involved, contributes ideas and always tries to provide the best for her client, even if she doesn't like it. Thanks to the fact that she is very organized, she has the ability to carry out several projects at the same time and in turn feed each project with ideas or solutions from the other works. She has been working in design and creativity since high school, which has helped her understand and internalize the world in which she moves. She is very curious, in this profession she is essential not only to continue improving, but also to carry out projects. It's nothing gossipy, there are no ulterior motives, if she asks about you it's because there's real interest in it. She is a good and honest person. She is very cheerful, smiles and makes others feel comfortable, she goes out alone and so she is comfortable too. If she is rare, and she carries it as a flag.