About KOHEI NISHINO : His grandfather is a composer and accordion player. His parents met in a family of music, and he spent his childhood as a boy with many opportunities to come into contact with sound. When he was 25, he used his experience in apparel to open a select shop vanilla in the Kanazawa fashion building in 2003. On the first day, all products sold out, and the brand became a much talked about topic. The following year, he founded Sakura GROUP Co., Ltd. At the same time, he relocated the select shop to a roadside store. Through the spread of the internet, franchise, and the rise of SPA, he felt a shock and a sense of crisis about the de-apparel of the true designers he believed in, and deciding to convey that spirit he began to challenge the world of design. Around 2009, his own brand began to be evaluated and he was active as a stylist. He accompanied the X JAPAN World Tour as a stylist.

In 2012, he launched his own brand, the membership brand six eleven one. His products are exhibited not only in Japan but also in various exhibitions such as Milan, Paris and Las Vegas. In addition, at the world's largest international shoe trade fair, MICAM held in Milan, he was selected and exhibited as a representative brand of Japan at Cool Japan led by the Ministry of Economy, Trade and Industry for the third consecutive time.

In the same year, an offer for Ginza commercial architectural design came to him, and he was in charge of all creative directions from conception to completion. Then, after two years, NOCO Ginza was completed. Later, its design was evaluated, and it won the Good Design Award and the JCD Design Award Silver Award, and it has become active in a wide range of fields, not just in the frame of apparel. In 2015, he opened a live hall, Gate Black, in the basement of his select shop. He directed all of the interior design, sound and lighting, creating a creative environment that blends music and fashion, which is the core of his life work.


Finally, in 2017, he opened the first public opening of his official brand SIX ELEVEN ONE in response to an offer from G-SIX SIXIEME. He got a lot of attention because his brand was completely open to the public. In recent years, products have been lined up at the permanent booth of a hotel called AMAN TOKYO in Japan, and they are exhibiting at VIP meetings of various department stores in Japan.

 

Good design deserves great recognition.

A' Design Award & Competition.