About SANG IL JEON : MY DESIGN IS Identity as a designer 1. I am a designer who is not better than everyone else. 2. So I do my own design with my unique identity. 3. What I think about design is always 'progressivity'. Evolution is a fundamental attribute of design. Progressivity is a positive attitude to new changes and possibilities, and resistance to the inertia that is blind and natural. A designer is a person with a habit of moving forward. It is the people who have to recognize the present age constantly, have the obligation to be ahead of the times, and have to propose a new future. Some people were confused about me. Sometimes an exclusive people reveal their disgruntle and says, "Why do you do such design?" Then I say, "Why are you so uncomfortable?" Decidedly, I have the identity as 'conceptor'. I define myself as a concept designer who considers thought and philosophy when designing. I am with an identity that I project my ideas and concepts to the object and deal with them. With the message in my design, I aim to inspire society and people and create a better future. A progressive design that we have never been seen before. I aim at a new design that goes beyond the concept of what other people says. In my own words, 'being looks like it is not things of this world' I feel like bliss having the all-world when I come up with a whole new idea. such a moment is fun. 'HERITAGE OF SANG IL' project, which has been undergoing since 2012. www.HERITAGEOFSANGIL.com I do not have many things in many ways as a designer, but the one thing which I am confident is the strong identity that leads to self-esteem as I am a designer. There is no talent. There is only an attitude. Because I am stubborn like a firm land, I constantly have to repeat breaking and breaking walls toward the farther places, the higher places, and the unimaginable places, from the limitation of my brain to over the above. After finishing breaking, when I am filled with a feeling of accomplishment like flying the sky I have to go back again. I feel that I have come from breaking walls to the outside but actually, behind my back, I am standing to the walls I made without knowing. To return, I have to break the wall again and destroy it. I have to dig into it again and again. After all, I see what the last kernel is left, and think what to do next. Which design I mainly do It is important to think about some than to design something. If when you ask, "What designs are you designing?", I just say, "I really do not care about 'what design. I 'just design' when it comes up." If I say this with a long sentence, industrial design is my major in university, so I have worked hard, I like just 'design' regardless of what to do. I work mainly by connecting the idea, the flow of consciousness, the notion (ex - hungry), and the concept (ex - laziness) to the result. However, the format and results of the expression are close to design. I design the thing that does not exist, and I also design existing ones. Above all, I am trying to eat and live while using my identity as a designer. Why design is fun It suits my aptitude. 'Designing what to think'. An act of visualizing and realizing the idea. I like to think about design. Reason 1. 'I make rules', 'I do create'. I enjoy observing thoughts and events I intended through the design become visible phenomena. It is also interesting to watch unexpected interesting things happen. Reason 2. Strangely, every time I see the results of designers who are called 'the best in the world' since I first learned design, I always thought that I would be able to do like them if I try to do so. I do not know why this is so (because I did not know anything at that time). I live with a positive illusion that the idea of being too far and unreal to some can be a reality for me. The happiest and most fortunate in my life is that I can live with this positive attitude. I aim for 'the classic design' I want to design the classic design that aims for the timeless value of 'classic design', the highest value. Many designs will disappear and become garbage, but they will be for a long time with a value that will shine forever. The past, present, and future are always connected and constantly communicating with us. The heritage, the result of it, is breathing forever. So I design it with the idea that it will leave timeless value to HERITAGE OF SANG IL. So it is important to design for long life and inspiring design. As the 'present me' records, 'past me' teaches 'future me'. 'Future I' is worried about what 'past me' was trying to tell himself. For new design Beyond the design, we know until now, a new era of design, I effort the role as a new designer.