About ALEX FERIOTTO : Geneeo is an Italian brand, founded in Milan by three young professionals united by the passion for design, technology and travel. Completely designed in Italy, the gamma of products is distinguished by the elegant and subtle design that unifies high quality materials and meticulous attention to details, with super-advanced technology and high technical performance. Pronounced “genio”, Geneeo refers to the creation of something “genius”, an innovative idea of product that anticipates the market needs and ensures maximum functionality and ease of use, uncompromising the aesthetics. Therefore, Geneeo products, with innovation at its core, are designed to offer solutions to simplify modern life and help face everyday challenges in a smart way, with a unique stile.