Profile: Aida Mehranfar

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About Aida Mehranfar : Aida Mehranfar is a talented designer who began her career in graphic design and transitioned to crafting exquisite leather bags. For over thirteen years, she's been creating unique pieces that set her apart from other leather bag designers. Her strength lies in her emotional intelligence, which allows her to connect with the inner world of her customers. Aida's designs are infused with two key dimensions: the spiritual and the technical. Her leatherwork showcases traditional techniques, while her spiritual focus explores the human condition, inviting people to connect with their own souls through ancient wisdom. This thoughtful approach, coupled with her keen awareness of psychological issues, distinguishes Aida as a truly unique artist.
STATEMENT OF ART:
Designing and being a designer is a way of life. When you are a designer by nature, you get inspiration for design from every thing you look at. You can create designs and colors even by hearing the sound of a musical note. Designing is my lifestyle.
In my opinion, design and art not only give beauty to the world, but can also serve as a healer. For me, art is a tool to heal wounds and a way to find human inner problems. Art can act responsibly and escape in the service of humanity. Hammer can be a solution to save humanity from all harm and pain and connect the human soul to existence.

NON-DESIGN OCCUPATION:
Graphic designer Media, graphic, printing, culture, design

EDUCATION:
2013, Graphics, BA, Shiraz Institute of Higher Education, Shiraz/iran

EXPERIENCE:
2012-2014, Graphic Designer, Berjis company, shiraz/iran
2014-2024, bag designer and founder, fida company, shiraz/iran

PRIVATE EXHIBITIONS:
2014, «The speech heritage» illustration exhibition, shiraz/iran
2015, Minimal leather bags, Mehr Gallery, shiraz/iran

MIXED EXHIBITIONS:
2014, shiraznameh illustration exhibition, shiraz/iran
2016, Bazart(Art charity market), Farshchian Art Institute, isfahan artists, isfahan/iran
2018, persian fashin festival(cipal), tehran/iran
2019, The 8th Fajr International Fashion and Clothing Festival, tehran/iran
2020, persian fashin festival( cipal), tehran/iran
2023, International exhibition of hand-stitched leather, tehran/iran
2023, Group exhibition of visual arts "The role of the work", tehran-mexico
2023, Handicraft exhibition, tehran/iran
2019,

EVENTS:
I participated in the three-step national event (hand-stitched leather festival) as a judge of the design department. This festival will be held in September 2023.

AWARDS:
2018, 1st place, Cipal National Fashion and Clothing Festival, Tehran/iran
2019, candidate, Fajr National Fashion and Clothing Festival, Tehran/iran
2020, 1st place, Cipal National Fashion and Clothing Festival, Tehran/iran

PRESS APPEARANCES:
2017, "Dolcello", Afarinesh Magazine, Tehran/Iran

ACCOLADES:
2023, Judge of Iran Handicrafts Festival, General Directorate of Handicrafts and Tourism of Iran, tehran/iran

LANGUAGE SKILLS:
persian and a little english

COMPUTER LITERACY:
I work with Photoshop software because before being a bag designer, I was an advertising designer.

COURSES, SEMINARS AND WORKSHOPS::
I completed both the basic and advanced leather bag sewing courses with excellent grades at Zand Shiraz Higher Education Institute in 2017.

MEMBERSHIPS & ASSOCIATIONS:
2023, The large community of tools and hand-stitched leather in Iran, tehran/iran
2024, Alliance of International Business Associations(AIBA)

COLLECTIONS:
Year 2023, No Art Gallery, Iran, Isfahan.
Year 2023, Sarvenaz Art Gallery, Iran, Shiraz.
Year 2023, Sarzamin Ketab Art Gallery, Iran, Tehran.
Year 2023, Sarzamin Ketab Art Gallery, Iran, Shiraz.

JURY MEMBERSHIPS:
In 2023, I was a member of the jury of the design department in the Iranian hand-stitched leather competition named "Three Steps National Event".

HOBBIES:
In my free time, I indulge in creativity, listen to music, and design my own pleasures inspired by the music. Music is a source of inspiration for me and a soothing balm for my soul. I also enjoy doing group work, especially the work related to creating works of art.

CLIENTELE:
My clients are ordinary people, and one of them is an Iranian musician named behrooz Paygan. I provide them with custom designs and procure their favorite bags. I have been doing this for ten years.

PORTFOLIO URL:
https://instagram.com/fida.tm?igshid=wf6la79vc1vc

REGISTRATION DATE:
2018-07-30 18:16:58

COUNTRY/REGION:
Iran

ACCOUNT TYPE:
Professional

Awards received by Aida Mehranfar


Sarban Leather Bag

A' Design Award Winner for Fashion and Travel Accessories Design Category in 2023
Aida Mehranfar for Fida

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