Profile: Metalco Active |
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This is the public profile of Metalco Active, Additional information and high-resolution images are available for accredited press members, to access additional information about Metalco Active please login as a press member.About Metalco Active : With over 20 years of marketing and communications experience Gian Luca is considered to be one of the major experts in the area of fitness.
Before creating MyEquilibria he founded an innovative technology company that became the biggest European library of new media fitness content and video courses dedicated to wellness.
Bringing together his passion for wellness and profound knowledge of social and lifestyle trends, Gian Luca founded the MyEquilibria project. By bringing together an international team of designers, industrial engineers, futurists, fitness experts and personal trainers, he managed to transform his ambitious idea into an industrial project, creating a brand new business model.
Gian Luca is a sports-addict himself. Skiing, track and field and soccer are just some of the sports he has practiced on a competitive level.
No matter where in the world he happens to be, he works out almost daily with some of the best personal trainers certified in Boxing, Calisthenics, and Functional training.
In fact, it was during one of his trips to the Maldives that he first realized there was an unmet need for having a beautiful outdoor gym.
A gym that would complement, rather than clash with the beauty of surrounding nature. Thus, MyEquilibria was born!
ORGANIZATION:Before creating MyEquilibria he founded an innovative technology company that became the biggest European library of new media fitness content and video courses dedicated to wellness.
Bringing together his passion for wellness and profound knowledge of social and lifestyle trends, Gian Luca founded the MyEquilibria project. By bringing together an international team of designers, industrial engineers, futurists, fitness experts and personal trainers, he managed to transform his ambitious idea into an industrial project, creating a brand new business model.
Gian Luca is a sports-addict himself. Skiing, track and field and soccer are just some of the sports he has practiced on a competitive level.
No matter where in the world he happens to be, he works out almost daily with some of the best personal trainers certified in Boxing, Calisthenics, and Functional training.
In fact, it was during one of his trips to the Maldives that he first realized there was an unmet need for having a beautiful outdoor gym.
A gym that would complement, rather than clash with the beauty of surrounding nature. Thus, MyEquilibria was born!
Metalco Active SRL
NON-DESIGN OCCUPATION:
Marketing department manager Marketing, PR, advertising
EDUCATION:
1999, Marketing of Luxury Goods, Master, European Business School, Milan Italy
LANGUAGE SKILLS:
Italian, Native
English, Advanced
WEB SITE:
https://www.linkedin.com/in/gian-luca-innocenzi
REGISTRATION DATE:
2017-02-27 15:17:12
COUNTRY/REGION:
Italy
ACCOUNT TYPE:
Startup
Awards received by Metalco Active
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Myequilibria Outdoor Gym Silver A' Design Award Winner for Sporting Goods, Fitness and Recreation Equipment Design Category in 2016 Vito Di Bari for Metalco Active Srl |
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