Mixed Reality Holographic Installation by Aleksandr Volkov

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DESIGN DETAILS
DESIGN NAME:
Mixed Reality

PRIMARY FUNCTION:
Holographic Installation

INSPIRATION:
When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.

OPERATION / FLOW / INTERACTION:
Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.

PROJECT DURATION AND LOCATION:
The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"

PRODUCTION / REALIZATION TECHNOLOGY:
We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.

SPECIFICATIONS / TECHNICAL PROPERTIES:
18000 х 10000 х 4500

TAGS:
Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics

RESEARCH ABSTRACT:
We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.

CHALLENGE:
-

ADDED DATE:
2020-02-18 13:53:09

TEAM MEMBERS (1) :


IMAGE CREDITS:
Aleksandr Volkov, 2019.

Visit the following page to learn more: https://clck.ru/MEgEc


CLIENT/STUDIO/BRAND DETAILS
NAME:
Economiton

PROFILE:
Since 2014, Economiton has been successfully working as a full-cycle organizer at major international industry events. The company has several dozen successfully implemented projects. The company is also engaged in solving complex marketing and communication challenges. Each project is a unique combination of style, global trends and unique quality, using innovative technical solutions and unique technologies.



NOMINATION DETAILS

Mixed Reality Holographic Installation by Aleksandr Volkov is a Nominee in Event and Happening Design Category.

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AWARD DETAILS

Mixed Reality Holographic Installation by Aleksandr Volkov is Winner in Event and Happening Design Category, 2019 - 2020.



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